Extends conference’s unique marketing insight and thought leadership
to audiences worldwide
Brightcove
Inc. (NASDAQ:BCOV), a leading provider of cloud services for video,
today announced that it will provide the keynote live stream for Oracle’s
Modern Marketing Experience to extend modern marketing insights to
audiences worldwide. The live content will be delivered using
Brightcove Gallery, Brightcove’s solution to publish live event
experiences for each stage of the live event lifecycle. Oracle® Modern
Marketing Experience takes place April 26-28, 2016 at the MGM Grand in
Las Vegas, and the live stream will be available at modernmarketingexperience.brightcove.com.
Reaching the World’s Marketers through Brightcove Gallery Live Event
Oracle’s Modern Marketing Experience will be live streamed using
Brightcove Gallery Live Event, Brightcove’s “live-event-in-a-box”
solution for companies who want to harness the power of live streaming
to engage external and internal audiences. Using Live Event, marketers
and corporate communications professionals are able to publish live
event destinations with a unique look and feel for each stage of the
live event lifecycle — from pre-event promotion to live event streaming
to post-event VOD — without dedicated IT or other technical support.
Video Marketing for the Modern Marketer
In addition to the keynote live stream, Brightcove will be on site at
Oracle’s Modern Marketing Experience to showcase the power of video
marketing and marketing automation. Using Brightcove Audience, marketers
are able to integrate Video Cloud with Oracle® Eloqua in a few clicks to
pass video analytics and engagement data into their marketing automation
platform for lead capture, scoring, and nurturing. At the conference,
Brightcove will demonstrate video marketing best practices and its full
range of technology solutions to help modern marketers use video to
accelerate the customer journey.
Supporting Quotes:
“We are thrilled to have Brightcove as the technology partner that will
be delivering the live experience at Modern Marketing Experience. Modern
Marketing Experience will be an exceptional opportunity to engage with
our customers, and the broader marketing professional community to share
the latest technology advancements in modern marketing and marketing
best practice. The high value engagement paired with the fact that this
technology is becoming affordable, demonstrates a great way to share our
conferences to those unable to travel to the event.” — Andrea Ward, Vice
President, Marketing at Oracle Marketing Cloud
“Brightcove’s relationship with Oracle goes back to 2010 when it first
became a Video Cloud customer. Today, we support a wide range of
internal and external video use cases for Oracle. In recent years, our
Brightcove Audience integration of Video Cloud and Oracle Eloqua has
been the foundation of an expanded relationship that includes the Oracle
Marketing Cloud team. Their selection of us as the live stream sponsor
is yet another extension of the fruitful collaboration between our
companies and the work we’re doing together in the Oracle Cloud Marketplace.”
— Linda Crowe, VP of Marketing, Digital Marketing Business Unit, at
Brightcove
Supporting resources:
Oracle
Modern Marketing Experience
Brightcove
Gallery
Brightcove
Live Event
Brightcove
Video Cloud
Brightcove
Audience
Brightcove
for Marketing
Brightcove on social media:
Brightcove
Blog
Twitter
LinkedIn
Facebook
About Oracle® Modern Marketing Experience
The Oracle Modern Marketing Experience conference draws more than 3,000
Modern Marketers to network with industry peers and thought leaders, to
gain hands-on education at the Oracle®Marketing Cloud Academy, and to
recognize the industry’s most innovative marketers with the coveted
Markie Awards.
About Oracle® Marketing Cloud
Modern Marketers choose Oracle Marketing Cloud’s digital marketing
solutions to create engagement, orchestrate experiences, connect data,
and optimize interactions that attract and retain ideal customers. These
solutions connect cross-channel, content, and social marketing with data
management and activation on a proven system that marketers love and IT
trusts. Visit oracle.com/marketingcloud.
Oracle and Java are registered trademarks of Oracle and/or its
affiliates. Other names may be trademarks of their respective owners.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has more than
5,000 customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
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