Strong/MDI
Screen Systems (NYSE MKT: BTN), a leading manufacturer of high
quality projection screens for global cinema chains and specialty
markets such as theatres, events, theme parks, rental & staging as well
as educational and worship facilities, is pleased to announce the
appointment of Highway Marketing as the company’s representative for
Texas, Oklahoma, Arkansas and Louisiana. The firm will be promoting
Strong/MDI’s specialty projection screens, motorized systems and custom
support structures for commercial applications.
Highway Marketing is an independent professional audio and video
manufacturers’ representative firm composed of industry-recognized
professionals. “We are pleased to have Highway Marketing as one of our
partners as we continue to expand our sales channels in the North
American Pro-A/V market. Their dedication to strong customer support has
been the key to their success and we look forward to working together to
provide high quality, state of the art screen solutions,” said Patrick
Bouchard, Sales Manager, Specialty Screens for Strong/MDI.
This new partnership aims to reinforce customer support networks in the
United States, where strong growth potential for custom screen products
has prompted Strong/MDI to partner with reputable representative firms
such as Highway Marketing.
“We are thrilled to be representing Strong/MDI screens in the Texas,
Oklahoma, Arkansas, and Louisiana markets. Their very strong presence in
the commercial movie theatre market will be key to entering the
commercial audio video marketplace,” remarked Scott Baker, President of
Highway Marketing. “Strong/MDI is an excellent fit for our company and
we look forward to a long-lasting relationship.”
About Ballantyne Strong, Inc. (www.strong-world.com)
Ballantyne
Strong and its subsidiaries engage in diverse business activities
including the design, integration and installation of technology
solutions for a broad range of applications; development and delivery of
out-of-home messaging, advertising and communications; manufacturing of
projection screens; and providing managed services including monitoring
of networked equipment. The Company focuses on serving the cinema,
retail, financial, and government markets.
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