Travelzoo (NASDAQ: TZOO), a global media commerce company, won the
prestigious Global Brand award at PRWeek’s Global Awards, held in
London last night. These awards benchmark the most important public
relations work from around the world, and honour the transformative
campaigns that cross borders, build brands and establish trust, while
enabling the growth of international enterprise. The coordination of
global campaigns at Travelzoo® is run by Louise Hodges, who was at last
night's event to accept the award.
Travelzoo's exceptional achievement across multiple markets, raising
brand awareness through issues-based communications, was singled out for
this year's award. Highlights of Travelzoo's public relations over the
past year include sounding a rallying cry regarding the cost of travel
during school-holiday dates through a campaign called "The Parent Trap".
The company also addressed global concerns over safety following recent
terror attacks and the ongoing refugee crisis in Europe. Travelzoo has
been instrumental in advising consumers about what to do following
unrest in some of the world's top tourist destinations, and has appeared
on broadcast media in the USA, Germany and the UK discussing the impact
of global events on the travel and hospitality industry.
Richard Singer, president of Travelzoo Europe, said, "We are delighted
to have received this prestigious award in recognition for our work.
Travelzoo’s public relations campaigns have focused on the biggest
issues facing travel today – from controversial peak pricing to keeping
people travelling in the face of global unrest. Travelzoo has been at
the centre of the biggest global stories in world media, and this is a
fantastic achievement for our public relations team."
About Travelzoo
Travelzoo is a global media commerce company. With more than 28 million
members in Asia Pacific, Europe, North America and 25 offices worldwide,
Travelzoo® publishes offers from more than 2,000 travel, entertainment
and local companies. Travelzoo’s deal experts review offers to find the
best deals and confirm their true value.
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to reflect events or circumstances occurring after the date of this
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