LONDON and ATLANTA, May 3, 2016 /PRNewswire/
-- IHG (InterContinental Hotels Group), one of the world's
leading hotel companies, today announces the global roll out of Your Rate by IHG Rewards Club, an exclusive rate
offered to IHG Rewards Club members when they book
direct. It is part of the on-going evolution of IHG Rewards Club, the world's first and largest hotel loyalty programme,
with over 92 million members worldwide. IHG Rewards Club already offers industry leading benefits that include no blackout
dates on Reward Nights, mobile check-in and extended check-out times.
From this month, Your Rate by IHG Rewards Club will launch at IHG hotels in the Americas and Europe, and will be promoted as part of major brand campaigns in both regions. It will be rolled out
across the remainder of IHG's estate in Asia, the Middle East,
Africa and China later in the year. The new member benefit will
be tailored to reflect the local dynamic in individual regions and markets.
IHG's decision to launch Your Rate by IHG Rewards Club follows a successful pilot of exclusive member rates in
Europe and the Americas in 2015. It is supported by extensive consumer research into what
IHG Rewards Club members are looking for from a
loyalty programme, namely that they belong to a special club with preferred pricing for members.
Keith Barr, Chief Commercial Officer, IHG, said: "IHG is a consumer driven company
and we are committed to ensuring that we provide a superior and personalised experience for our millions of guests around the
world. Offering exclusive rates to our most loyal guests who know and trust IHG's family of brands is a key part of this.
The launch of Your Rate by IHG Rewards Club is another important milestone for our loyalty programme, which last year
launched a new top-tier membership rate, Spire Elite, alongside a series of other benefits."
Exclusive hotel rates will be available when members book direct via IHG branded websites, the IHG® App or phone reservations
through IHG's global call centres. Over the coming weeks, these rates may also be booked by select travel partners on
behalf of any IHG Rewards Club Member through eligible channels. For more information about IHG Rewards Club or to become a
member, please visit www.ihgrewardsclub.com
Notes to Editors:
IHG® (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] is a global organisation with a broad portfolio of hotel
brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne
Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®,
Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000 hotels and 744,000 guest rooms in nearly 100 countries, with more than
1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world's first and largest hotel loyalty
programme with more than 92 million members worldwide.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great
Britain and registered in England and Wales. More than
350,000 people work across IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news,
visit: www.ihg.com/media and follow us on social media
at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
Logo - http://photos.prnewswire.com/prnh/20150310/180702LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ihg-rewards-club-members-receive-exclusive-rates-by-booking-direct-300261735.html
SOURCE IHG (InterContinental Hotels Group)