Tremor Video Expands Relationship with DoubleVerify to Offer Real-Time Viewability Optimization Using Unique
Direct-to-VPAID Data Pass
Builds Upon Existing Partnership to Eliminate Fraud and Ensure Authentic Impressions
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, today announced it has expanded its
partnership with DoubleVerify, the recognized leader in digital quality solutions, to now include real-time viewability
optimization through a unique direct-to-VPAID data pass. Tremor Video’s buying platform is the first to integrate DoubleVerify’s
technology on a direct-to-VPAID basis. This expands upon Tremor Video and DoubleVerify’s existing partnership established in July 2014 to bolster Tremor Video's
pre-existing ability to continually evaluate the quality of each individual campaign.
“Our clients are seeing exceptional results by leveraging our industry pioneering approach to viewability optimization,” said
Mark Kalus, VP of Product, Tremor Video. “With our direct-to-VPAID integration method, we’ve cracked the code on achieving high
levels of video viewability at scale, and in partnering with DoubleVerify our platform is able to simultaneously access their
robust fraud detection and viewability metrics on a real-time basis.”
“Large brands depend on DoubleVerify to authenticate the quality of their digital media decisions,” said Matt McLaughlin, COO at
DoubleVerify. “We’re pleased to expand our integration with Tremor Video and together provide clients with a powerful,
real-time solution to secure viewable, fraud-free video ads and to optimize their performance globally.”
The partnership enables Tremor Video clients to optimize campaigns with MRC-accredited metrics powered by DoubleVerify,
including ad viewability by the MRC definition of a viewable impression. While others take a pre-bid or post-buy approach to
viewability optimization, Tremor Video’s buyer platform evaluates each impression in real time for smarter decision-making and top
performance.
These options are available to Tremor Video’s clients globally. Clients can choose to optimize for DoubleVerify viewability
metrics as a key performance indicator on campaigns that include desktop and mobile web.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ
patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers
and sellers.
Media:
Tremor Video, Inc.
Mandy Robinson, 646-278-7416
mrobinson@tremorvideo.com
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