Milestone Group PLC : Agreement signed between Louis Saha's Axis Stars & Milestone Group

MILESTONE GROUP PLC

("Milestone" or the "Company")

Agreement signed between Louis Saha's Axis Stars & Milestone Group

Milestone Group ("Milestone") (AIM: MSG), the AIM quoted provider of digital media and technology solutions announces that it has signed an agreement with Axis Stars Limited ("Axis Stars") to work with the Passion Project and utilise the suite of technology solutions available through our Nexstar Joint Venture.

Axis Stars and Milestone have agreed to enter into an arrangement where international footballer, Louis Saha will become an Ambassador of the Passion Project and through his Axis Stars vehicle, will market and cross-promote to his contacts, sponsors, supporters and investors the Passion Project.

Athletes, celebrities, musicians and actors are well known and trusted brands in their own right and the ignition point to the Passion Project as they bring relevant audiences in scale. Nexstar will also benefit from these agreements as it can offer innovative technology solutions including financial and publishing to its partners and their global audience. The signing of an agreement with Louis Saha is the first of many we expect to complete in the coming months.

Louis Saha said:
"The partnership between Axis Stars and Milestone Group Plc is so exciting, so innovative, so disruptive when at the same time our targets are the same and focus on positive social impact. I am inspired by initiatives that help young people to achieve their potential and my passion is working with people and businesses that can really make that happen, it is our moral duty. I am proud to be an Ambassador for the Passion Project, where athletes and artists, who young people look up to, can be a role model and point the way to making a difference to their fans."

Deborah White, CEO of Milestone commented:
"I am very pleased Louis has shown such enthusiasm in our foundation and the suite of technical solutions we have available through Nexstar. Louis Saha is known globally for his skills as an athlete and through his Axis Stars initiative, is showing his skills in business. His Axis Stars platform has been designed to help sports stars around the world better manage their careers and with the suite of technological solutions at our disposal this partnership will be mutually beneficial."

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