RNS Number : 2777Y
Taptica International Ltd
16 May 2016
16 May 2016
Taptica International Ltd
("Taptica" or the "Company")
Taptica to Sponsor VentureBeat Roadshow
Official partner of event focusing on the uniting of product and marketing teams for mobile
strategy success
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for
advertising agencies and brands, is pleased to announce that it is sponsoring the next VentureBeat Roadshow event, which is
taking place in San Francisco on Thursday 19 May. The VentureBeat Roadshow is a series of global events hosted by VentureBeat, a
leading online source for news and perspective on technology innovation, covering issues affecting the advertising and marketing
industry.
The event will focus on eliminating silos between mobile product and marketing teams, and will
discuss how disparate conversations between these teams remain a major issue. Speakers will include:
· Casey Winters, Product Lead, Growth,
Pinterest
· Rob Sturtz, Mobile Product Leader,
Glassdoor
· Stewart Rogers, Director, Marketing Technology,
VentureBeat Insight
· Jeremy Wacksman, Vice President, Marketing and
Product, Zillow
"The goal of this event is to provide deep context, to deconstruct key issues around siloed mobile
teams and to help executives make smarter decisions on mobile strategies moving forward," said Aaron Golden, CRO,
VentureBeat.
Attendees will hear from leading mobile marketers, growth executives and product veterans through
case studies, VB Insights and networking with industry peers. All attendees will also receive a free copy of VB Insights' latest
report, which reveals the current and future state of holistic mobile marketing and product management.
Hagai Tal, CEO of Taptica, added: "We are excited to be partnering with VentureBeat for this event
and look forward to welcoming such a strong line-up of presenters, which reflects Taptica's position as a leader within the
industry. By supporting the VentureBeat roadshow, we hope to encourage a dialogue about the gaps that exist across departments
and how to address them to increase revenue and mobile user engagement to unlock brands' full mobile potential."
The event is being held at The Village, which is located at 969 Market Street in San Francisco,
California, on Thursday 19 May from 5-8pm PDT.
All proceeds from the event will benefit Sleep Train Foster Kids, a non-profit that was created in
2008 to make a positive impact on the lives of thousands of foster children in need.
More information can be found at: http://events.venturebeat.com/event/breaking-down-silos-between-mobile-product-and-marketing-teams-roadshow/.
For further details:
Taptica
Hagai Tal, Chief Executive
Officer
Investec Bank
Dominic Emery, Henry Reast, Junya Iwamoto
Luther Pendragon
Harry Chathli, Claire
Norbury
|
+972 3 545 3900
+44 207 597 5970
+44 207 618 9100
|
About Taptica
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach
their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology
leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica
creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the
competition. It works with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and
Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston and Beijing. Taptica is traded on the
London Stock Exchange (AIM: TAP).
This information is provided by RNS
The company news service from the London Stock Exchange
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