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Chick-Fil-A Introduces Mobile App To Speed Up Ordering Process

SBUX, YUM

The popular home-style chicken fast food-ery Chick-fil-A has announced the launch of its new mobile-ordering app.

Similar in design to the Taco Bell, a subsidiary of Yum! Brands Inc. (NYSE: YUM), and Starbucks Corporation (NASDAQ: SBUX) apps, customers can customize their order, send it in for pick up, and pay on their devices. This synergies the ordering and eating experience, making it speedier and more efficient.

Some may even be drawn by the promise of free food through using the app.

According to Business Insider, the app will offer a built-in rewards program, which will randomly send customers free-food offers based on what they typically order.

Options range from a free drink, dessert or medium fry.

From now until June 11, everyone who downloads the app can get one free chicken sandwich in original, spicy or grilled.



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