Renaming Follows Recent Extension of Canada's Largest Entertainment Loyalty Program
TORONTO, ONTARIO--(Marketwired - June 2, 2016) - Cineplex Entertainment ("Cineplex") (TSX:CGX) today
announced that two of its SilverCity theatres will be rebranded as Scotiabank Theatres in the coming months. SilverCity
Gloucester Cinemas, located in Ottawa, will change to Scotiabank Theatre Ottawa and Winnipeg's SilverCity Polo
Park Cinemas will become Scotiabank Theatre Winnipeg.
This rebranding follows Cineplex and Scotiabank's announcement in November 2015 of a 10-year extension to the SCENE loyalty
program, naming rights for two additional Scotiabank theatres, VIP Cinema sponsorship and an extension of its media commitment.
The program boasts over seven million members who collect points every time they go to the movies, and even faster by signing up
for the SCENE debit card™ or the Scotiabank SCENE VISA™ or the reloadable SCENE Prepaid VISA card™.
Cineplex currently operates Scotiabank Theatres in Vancouver, Edmonton, Calgary, Saskatoon, Toronto, Montreal, Halifax and St.
John's. Scotiabank is also presenting sponsor of Cineplex VIP Cinemas.
Guests in Ottawa can expect theatre signage to change in June 2016 and signage to the Winnipeg theatre is scheduled to be
installed mid-summer. Movie listings will also be updated to reflect the change. Visit Cineplex.com for more information and show time details.
About Scotiabank
Scotiabank is Canada's international bank and a leading financial services provider in North America, Latin America, the
Caribbean and Central America, and Asia-Pacific. We are dedicated to helping our 23 million customers become better off through a
broad range of advice, products and services, including personal and commercial banking, wealth management and private banking,
corporate and investment banking, and capital markets. With a team of more than 89,000 employees and assets of $895 billion (as
at April 30, 2016), Scotiabank trades on the Toronto (TSX:BNS) and New York Exchanges (NYSE:BNS). Scotiabank distributes the
Bank's media releases using Marketwired. For more information, please visit www.scotiabank.com and follow us on Twitter @ScotiabankViews.
About Cineplex
Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully
digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses
including theatrical exhibition, food service, amusement gaming, alternative programming (Cineplex Events), Cineplex Media,
Cineplex Digital Media, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in
various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty
program.
Cineplex is headquartered in Toronto, Canada, and operates 163 theatres with 1,666 screens from coast to coast, serving
approximately 77 million guests annually through the following theatre brands: Cineplex Cinemas, Cineplex Odeon, Cineplex VIP
Cinemas, Galaxy Cinemas, SilverCity Cinemas, and Scotiabank Theatres. Cineplex also owns and operates the UltraAVX™,
Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is
available at Cineplex.com.