NEW YORK, June 02, 2016 (GLOBE NEWSWIRE) -- Today, the Colgate-Palmolive Company and the American Dental Association (ADA) have
announced a collaboration in support of Colgate’s annual Oral Health Month program. Now through June 30, the “Share More Time,
Share More Smiles” campaign will endeavor to decrease poor oral health outcomes among U.S. Hispanics by inspiring families to share
more time, moments and smiles together, as a means of educating them about the importance of proper oral care.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/9748c5b3-9a9c-4753-9672-1ce962ddf96b
To engage Hispanic families, “Share More Time, Share More Smiles” will rally around the social media hashtag #TimeToSmile. For
each image posted on Facebook, Twitter, Instagram or Google+ of family members practicing oral hygiene and tagged on social
networks, Colgate will donate $1 (up to a maximum of $40,000) to Give Kids A Smile®, an ADA Foundation program that provides free
oral health care, education and screening to underserved children.
To help spread the message of proper oral health, Karla Martínez – Colgate spokesperson, TV personality and mother of two – will
be attending community events at two Fiesta Mart stores in Houston, TX on Saturday, June 11, 2016, to take photos, meet families
and speak about the importance of oral health practices, such as brushing twice a day, flossing daily and visiting a dentist
regularly. Colgate products with the ADA Seal of Acceptance will also be featured during the events.
"We're excited about Oral Health Month, which focuses on the importance of prevention and the impact of good dental health on
overall health. Good habits — like brushing for two minutes, twice a day with fluoride toothpaste and visiting a dentist regularly
— helps keep smiles healthy," said ADA president Carol Gomez Summerhays. "Leading by example is one of the best ways to teach these
healthy habits."
In collaboration with the ADA, this campaign will provide bilingual oral health education materials such as sharable
infographic, pamphlets and resources on colgate.com/sonrisas.
Bilingual videos, articles, downloadable family activities will also be available on the ADA’s site MouthHealthy.org/OralHealthMonth.
“At Colgate, we are committed to communicating in culturally relevant ways to inform people about proper oral health habits,”
said Carla Kelly, general manager, U.S. Multicultural Marketing, Colgate-Palmolive. “‘Share More Time, Share More Smiles’ provides
an opportunity to interact with the U.S. Hispanic community in an engaging and educational way to encourage lifetimes and
generations of healthy smiles.”
More information about Oral Health Month is available on Twitter at @SonrisaColgate in Spanish for news and
oral health tips. Also, bilingual resources for consumers are available on ADA’s Facebook, on Twitter
at @AmerDentalAssn and on YouTube.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet
nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally
recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine,
Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's website at www.Colgate.com. To learn more about Colgate Bright
Smiles, Bright Futures®, Colgate's global oral health education program, please visit http://www.colgatebsbf.com.
About the American Dental Association
The not-for-profit ADA is the nation's largest dental association, representing 159,000 dentist members. The premier source of oral
health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The
ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of
dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to
consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication
and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and
treatment of dental disease, visit the ADA's consumer website MouthHealthy.org.
About Give Kids A Smile®
The ADA Foundation’s Give Kids A Smile program is one of the world’s largest oral health charitable programs. Launched nationally
by the American Dental Association in 2003, Give Kids A Smile is an access-to-care endeavor designed to encourage parents, health
professionals, and policymakers to address the year-round need for oral health care and education for all children. Each year the
Give Kids A Smile program supports approximately 10,000 dentists, 30,000 dental team members, and other community volunteers in
providing free oral health care services including exams, fluoride treatments, sealants, fillings, crowns, and extractions, to more
than 350,000 children from low-income families across the country. To find out more about Give Kids A Smile, visit www.adafoundation.org/GKAS.
CONTACT: Citlalic Peralta (212) 798- 9526 Citlalic.Peralta@CohnWolfe.com
