StubHub Announces Top 10 Summer Touring Acts of 2016
Adele Tops the List Largely Dominated by Rock Acts, Signaling a Rock Resurgence; Pop Acts and
Legacy Acts Dominated in Summer 2015
StubHub, one of the world’s largest ticket marketplaces, today announced its list of the top 10 touring acts for
the summer as dictated by demand on the marketplace’s site. Adele tops the list, replacing Taylor Swift’s #1 spot in 2015, and rock
acts dominate the list, signaling a rock resurgence for the Summer of 2016.
Looking at total sales for live concert events from Memorial Day to Labor Day – the unofficial start and end to the Summer
concert season – StubHub’s list sees a significant presence by rock acts on the list of top selling artists as well as the list of
artists generating the most sales per individual shows. With only one show currently scheduled, Metallica tops the list of highest
amount of sales per show (as opposed to total sales for shows throughout the summer) followed by fellow rock institutions Pearl Jam
and Radiohead in the #2 and #4 spots respectively. Guns N Roses and Coldplay also have a strong presence on both lists. Metallica’s
one summer show in Minneapolis is proving to be the hottest single event of the summer based on sales, a distinction held by
Grateful Dead in 2015.
TOP SELLING ACTS*
1. Adele
2. Coldplay
3. Justin Bieber
4. Drake
5. Beyoncé
6. Guns N Roses
7. Twenty One Pilots
8. Kenny Chesney
9. Paul McCartney
10. Billy Joel
*total sales for all dates on StubHub from Memorial Day to Labor Day
TOP SELLING ACTS – PER SHOW**
1. Metallica
2. Pearl Jam
3. Radiohead
4. Beyoncé
5. Billy Joel
6. Paul McCartney
7. Justin Bieber
8. Adele
9. Coldplay
10. Guns N Roses
**highest average sales per show for dates on StubHub from Memorial Day to Labor Day
Other Summer concert season trends spotted by StubHub:
- Adele unseats Taylor Swift from the 2015 lead spot and also holds the distinction of having generated
the highest sale for a single ticket as well as the highest average price per ticket.
- The only two acts to return to the top selling list from 2015 are Kenny Chesney and Billy Joel, the
latter having remained on the list now for three straight years – the longest running position to date, generated largely by his
consistent touring and high demand.
- Beyoncé has sold the lowest single ticket and Twenty One Pilots has the lowest average price for
tickets overall.
- With a similar number of shows this summer, Adele is narrowly outselling Coldplay to top the list by
approximately 7%. She outsells the #10 ranked artist, Billy Joel, by 153%.
- On a per show basis, Metallica dominates the list with their one summer show. They currently outsell
the next highest performer, Pearl Jam, by 400% and Guns N Roses by 845%.
- While Adele tops the list this summer in total sales, she’s still far behind Taylor Swift’s huge 2015
summer. Swifty’s 2015 summer has outsold Adele’s 2016 by 643%. However, it’s important to note that Swift had almost double the
amount of summer shows which led to her historic summer.
- Music Festivals throughout the Summer continue to remain popular but sales have started to level off
and the same festivals continue to lead demand. Lollapalooza maintains its position from 2015 as the highest selling festival on
StubHub for the summer.
StubHub continues to provide unparalleled and convenient access to live events through its iOS and Android mobile and tablet
apps that feature personalization tools, content partnerships and recommendation notifications to make it easier than ever for fans
to easily discover live events. With iTunes library scanning (on iOS), personalized algorithms to identify team and artist
favorites and more, the StubHub app helps ensure fans won’t miss some of their favorite acts, while also providing for the
opportunity to discover new acts based on personalized recommendations. Yelp and Foursquare integrations and easy-to-use mobile
ticketing makes the app even easier to plan a weekend on the go.
About StubHub
At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists
and introduce them to the ones they'll love next. As the largest ticket marketplace in the U.S., we enable fans to buy and sell
tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app
for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business
partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement. Throughout
North America, the United Kingdom and Germany, StubHub provides the total end-to-end event going experience. StubHub is an eBay
company (NASDAQ:EBAY). For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.
StubHub
Jessica Erskine, 818-618-8244
jerskine@StubHub.com
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