bebe stores, inc. and Bluestar Alliance LLC Announce Strategic Joint Venture to Drive Execution of Global
Licensing Model
Brand Management Partner Funds $35 Million Investment in Joint Venture
bebe stores, inc. (Nasdaq:BEBE), today announced that it has entered into a joint venture with Bluestar Alliance LLC
(“Bluestar”) and has received $35 million in connection with the formation of the joint venture.
Manny Mashouf, founder, Chairman of the Board and Chief Executive Officer of bebe, stated, “Over decades we built one of the
great global brands in the women’s fashion world. However, the value of our brand, its reach and potential is clearly not reflected
in investors’ current perception of the Company and its valuation.” Mashouf further stated, “The strategic decision to aggressively
pursue a licensing strategy allows us to capitalize on the value of our brand in all categories and channels on a global scale. We
have seen significant demand from prospective licensees and expect to generate long-term, committed royalties.”
Under the terms of the agreement, bebe has contributed its trademarks and related intellectual property to a newly formed joint
venture and has received just over 50% of the joint venture. Bluestar has contributed the $35 million to the newly formed joint
venture that was then paid to bebe and has received just under 50% of the joint venture. Bluestar will leverage its existing brand
management organization and infrastructure to develop a wholesale domestic and international lifestyle licensing business for the
joint venture and will manage its day-to-day operations.
Joseph Gabbay, Chief Executive Officer of Bluestar, commented, “bebe is an iconic contemporary women’s brand with a loyal
customer base and growing international presence. We believe the Company has significant long-term growth potential given its
distinct market position, multiple channels of distribution and growing international brand awareness. We see a tremendous
opportunity to leverage our brand expertise and capitalize bebe’s differentiated market position to build a global contemporary
lifestyle brand.”
Manny Mashouf further noted, “Following a thorough evaluation of our business, the board unanimously agreed that the transaction
with Bluestar is in the best interest of our company and shareholders. I am proud of the legacy brand we created over the last 40
years, and I believe that the partnership with Bluestar allows bebe to leverage our brand equity.”
Guggenheim Securities, LLC is serving as financial advisor and Latham & Watkins LLP is serving as legal counsel to bebe.
Blank Rome LLP is serving as legal counsel to Bluestar.
About bebe:
bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary
women’s apparel and accessories under the bebe and BEBE SPORT brand names. bebe currently operates 147 bebe retail stores, the
on-line store, bebe.com, and 39 bebe outlet stores. These stores are located in the United States, Puerto Rico and Canada. bebe
also distributes and sells bebe branded product in approximately 100 doors through its licensees in 20 plus countries.
About Bluestar Alliance:
Bluestar Alliance LLC is a privately owned Brand Management Company. In January 2006 the company was founded by Joseph Gabbay
and Ralph Gindi. Bluestar owns, manages and markets a portfolio of consumer brands that span across many tiers of distribution from
luxury to mass market, both domestically and internationally. Bluestar’s current portfolio brands, include Kensie, Nanette Lepore,
Catherine Malandrino, Michael Bastian, English Laundry and Limited Too.
Since its inception, Bluestar has acquired select brands with current retail sales exceeding $1.5 billion. The current portfolio
of brands manages over 200 licensees who distribute product throughout North America, Europe, Australia, South America and Asia. In
addition to owning brands, Bluestar manages all the day to day business and transactions thereof.
www.bluestarbrands.com
bebe stores, inc.
Walter Parks, 415-715-3900
President, Chief Operating Officer
or
Bluestar Alliance LLC:
Ralph Gindi, 212-290-1370
President, Chief Operating Officer
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