IONE, CA / ACCESSWIRE / JUNE 14, 2016 / Purebase Corporation (OTCQB: PUBC), a company focused on delivering high quality organic
mineral products for the agricultural sector, is pleased to announce the formation of Purebase Networks, an AgTech startup that
will focus on combining Internet of Things ("IoT") agricultural sensors, wireless networking, and cloud technologies to deliver the
industry's first vertically integrated agricultural supply chain. Purebase Networks will accomplish this by blending its own
proprietary technology with products from leading agricultural and mining companies to revolutionize how farmers manage farming
operations and improve crop yields.
Purebase Networks will partner with Purebase Corporation to deliver proprietary, organic soil amendments for farmers that will
maximize crop yields for a wide range of soil conditions and crops. Purebase Networks will also provide farmers with access to
Purebase Networks' proprietary "Big Data" analytics to deliver more visibility into crop and soil performance. Included is a
digital dashboard to provide farmers with advice on how to increase crop yields.
Purebase is pleased to announce that Purebase Networks will be led by John Wharton, who will assume the position of President.
John has spent his entire career in the tech sector and brings a wealth of experience leading IT and finance related projects on a
global scale. Prior to joining Purebase Networks, John was with Cisco Systems, Barclay's Capital and EXO U, Inc. as Vice President,
Corporate Business Development. He has considerable experience working with Fortune 50 clients as well as start-ups.
Purebase Networks Adds Steve Ridder of Cisco Systems to Board of Directors
Purebase Networks is pleased to announce that Steve Ridder, Practice Advisor, Business Transformation Group of Cisco Systems,
has been appointed to the Board of Directors. Steve brings a wealth of technology and business experience to Purebase Networks,
having developed mission-critical technology solutions to many of the largest companies in the world across Financial Services,
Technology, Retail, and Manufacturing while at Cisco. Steve said the following: "I am excited to help Purebase Networks and its
customers innovate collaboratively with leading technology companies like Cisco and others to build solutions that will enable
farmers to better predict weather, utilize precious resources like water more effectively, and deliver optimal crop yields and
profits for customers. I am a big believer that the Internet of Things, 'Big Data', sensors, drones, cloud software and other
emerging AgTech technologies will impact crop yields and improve business outcomes for the farming community to achieve the best
results.”
The Internet of Things Opportunity in Agriculture
The Internet of Things (IoT), which connects cars, homes, wearables, and everyday objects to the cloud, is disrupting industries
across the globe. According to networking giant Cisco Systems, the number of connected objects worldwide will grow to over 50
billion devices by 2020(1). These devices will include tractors, railcars, heavy equipment, and crop sensors for agriculture.
Accenture estimates that the global market for precision agriculture and IoT is expected to reach more than $4.5 billion by
2020(2). General Electric ("GE") has stated that it is focused on building the "Industrial Internet" of the future, which refers to
the connections of industrial machinery and equipment to the Internet. GE estimates that the Industrial Internet will add $10 to
$15 trillion to global GDP over the next 20 years. GE has stated publicly to its shareholders that its goal is to become a Top 10
software company by 2020.(3) Purebase will look to partner with leading vendors across the agricultural supply chain to deliver
solutions that improve business outcomes for its customers.
Scott Dockter, Purebase's Chairman and Chief Executive Officer, said, "With the formation of Purebase Networks and our new
relationship we believe together we will bring new products and technologies to the agricultural market that will add tremendous
value for our customers. Leveraging the latest precision farming techniques and AgTech innovations, and combining those with our
current Purebase Advantage product offerings, we believe this will be a natural fit for Purebase and highly complementary to our
existing business."
Sources:
(1) Cisco Systems Visual Networking Index (February 2016) (2) Accenture Digital Agriculture: Improving Profitability (2015) (3)
General Electric Annual Shareholder's Report (February 2016)
About Purebase (OTCQB: PUBC)
Purebase is a diversified, natural and industrial mineral resource company providing solutions to the agriculture industry,
Purebase acquires, develops, and commercializes industrial and natural mineral deposits to service the agriculture industry, both
domestically and internationally. Within the agriculture industry Purebase provides soil amendments that will be used within the
agriculture industry. For additional information, please visit www.purebase.com.
Safe Harbor
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities
Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those
statements include statements regarding the intent, belief or current expectations of Purebase Corporation and members of its
management team as well as the assumptions on which such statements are based. Such forward-looking statements are not guarantees
of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by
such forward-looking statements. Important factors currently known to management that may cause actual results to differ from those
anticipated are discussed throughout the Company's Form 10-K filed March 14, 2016 and 10-Q filed April 19, 2016, as well as other
reports filed with Securities and Exchange Commission which are available at http://www.sec.gov/ as well as the Company's web site
at http://www.purebase.com/. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed
assumptions, the occurrence of unanticipated events or changes to future operating results.
SOURCE: Purebase Corporation
