Berlin School and iHeartMedia Announce the Return of the “Leadership in Audio Innovation” Scholarship
Competition
Winner to Receive Full-Tuition Scholarship to Attend The Berlin School
The Berlin School of Creative Leadership and iHeartMedia announced today the return of the “iHeartMedia Scholarship for
Leadership in Audio Innovation” program, which was introduced in 2014. The winner will receive a full-tuition scholarship (worth
53,000 Euro) to attend the Berlin School's prestigious global Executive MBA in Creative Leadership Program starting March 2017.
Entries are being accepted from now through November 15, 2016 and will be judged by the Berlin School and iHeartMedia's Creative
Advisory Council (CAC); entrants to the competition will be considered on both their professional and academic profile, as well as
their response to a special essay question about the power of radio and the future of sound.
The return of this global scholarship competition reinforces iHeartMedia's initiatives to drive excitement among the creative
community around the possibilities audio offers to advertisers and to develop leadership talent in the field. In conjunction with
the competition kickoff, Berlin School President Michael Conrad will host an exclusive fireside chat with Bob Pittman, Chairman and
CEO of iHeartMedia, Inc., at the Palais des Festivals on Wednesday, June 22 at 5:15 p.m. to discuss strategies to develop creative
excellence and the challenges and breakthroughs Pittman has experienced during his career.
"Audio creative — whether broadcast radio, streaming or podcasts — is increasingly critical for advertisers to
maximize the power of sound to reach their consumers," said Pittman. "We are pleased to renew the iHeartMedia Scholarship for
Leadership in Audio Innovation because we believe the Berlin School’s global EMBA program is crucial in spreading
the right training and development for our creative leaders worldwide.”
Michael Conrad’s view on the power of audio and the power of this scholarship partnership is enthusiastic, “From the Internet of
Things via the Media of Things to the Communication of Things the rock of all things combined has been radio. We are so
honored and excited to now receive a second iHeartMedia EMBA scholarship with such a strong application topic for the winning
participant: What made radio so unique for over half a century, so rock solid and the most favorite media bar none for people
around the world and how should the advertising industry adjust their strategies to the growing popularity and innovative products
of ’SOUND’?”
Members of the Berlin School Admission Committee will work with iHeartMedia's Creative Advisory Council, which provides expert
insights on the development of innovative approaches to audio and out-of-home advertising, to review, evaluate and select the
competition's next scholarship winner. The 2014 inaugural Leadership in Audio Innovation Competition received entries from across
20 countries and awarded Sam Bergen, Executive Creative Director for Energy BBDO, its first full-tuition scholarship. He has since
joined iHeartMedia's Creative Advisory Council. As such, Bergen will also serve as one of the judges who will help select this
year's scholarship recipient.
Distinguished industry and agency thought leaders among iHeartMedia's Creative Advisory Council judges are:
Sam Bergen, Executive Creative Director, Energy BBDO
Lincoln Bjorkman, Global Chief Creative Officer, Wunderman
Paul Gunning, President/CEO, DDB Chicago
Paul LaVoie, Chairman/Co-Founder, TAXI
Benjamin Palmer, (formerly) CEO / Co-Founder, The Barbarian Group
Chuck Porter, Partner/Chairman, Crispin Porter + Bogusky
David Sable, Global Chief Executive Officer, Y&R
Taras Wayner, SVP/Executive Creative Director, New York, R/GA
Ty Montague, CEO/Co-Founder, Co:Collective
Jeff Benjamin, Chief Creative Officer, Disco
Matthew Ian, Group Creative Director, Droga5
Matthew MacDonald, Chief Creative Officer, BBDO
Rosemarie Ryan, Co-Founder, Co:Collective
The part-time EMBA program starts March 2017 in Berlin, Germany and is designed for senior executives in the creative industry
who have a track record for creative excellence. The Executive MBA comprises of five separate two-week modules taking place in the
USA, Asia and Berlin over 18-24 months. The ideal candidates should be accomplished senior executives in the creative industries
with a strong professional background and track record of creative excellence. A bachelor’s degree is a required. Application
Deadline: November 15, 2016, please visit http://www.berlin-school.com/programs/exec-mba-in-creative-leadership/scholarships/.
If you have any questions please contact the Berlin School at tel. +49 (0) 30 884 980 80 or via email: Press@berlin-school.com.
About Berlin School
The Berlin School of Creative Leadership (www.berlin-school.com) is the world’s first educational institute and think-tank dedicated solely to leadership
for the creative industries including: media, advertising, marketing, design, journalism, entertainment and digital. Its part-time
global Executive MBA program in Creative Leadership is the centerpiece of a vibrant global community of senior creative industry
executives from more than 60 countries. Based in Berlin and operated by a not-for-profit foundation, the school’s mission is to
help develop leaders whose innovative ideas can refresh, renew and transform the creative industries.
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest
reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s
radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto
dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over a billion downloads;
it reached its first 20 million registered users faster than any digital service in Internet history and reached 85 million
registered users faster than any other radio or digital music service and even faster than Facebook. The company’s operations
include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research
services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB:IHRT). Visit iHeartMedia.com for more company information.
iHeartMedia
Angel Aristone, 646-343-2410
angelaristone@iheartmedia.com
or
Berlin School of Creative Leadership
Nicole Heringer, +49-30-8849-8080
n.heringer@berlin-school.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160622005737/en/