Full Commercial Rollout of Mirada's Iris Solution

22 June 2016

Mirada plc

("Mirada" or the "Company")

Mirada announces largest ever rollout of its IRIS Multiscreen Solution ("Iris")

Full Commercial Rollout of Mirada's Iris Solution with Tier 1 Operator izzi Telecom

and

Launch of Extensive Marketing Campaign by izzi Telecom to Accelerate the Iris Rollout

Mirada plc (AIM: MIRA), one of the leading providers of integrated software solutions for Digital TV Operators and Broadcasters, is delighted to announce the full commercial rollout of its Iris Multiscreen Solution software ("Iris") for izzi Telecom ("izzi"), one of the largest telecommunications providers in Mexico. The rollout will be accompanied by an extensive marketing campaign by izzi Telecom and will be available for subscribers through izzi's distribution channels in Mexico from 4 July 2016. This full commercial rollout relates to the major contract win announced on 19 May 2014.

The rollout of the Iris platform across izzi's networks is Mirada's largest deployment to date. The platform will now be made available across all of izzi's five cable networks throughout the Mexican territory. This full commercial rollout follows the first rollout announced on 17 February 2015 across izzi Telecom's Cablevisión Monterrey network, and is the first time izzi will provide a unified offering across all five of its networks in Mexico, having previously run them separately.

In addition, izzi will start an extensive, large-scale marketing campaign to accompany the launch in order to optimise and accelerate take-up of the new offering. izzi will now be able to offer its new Pay TV offering, which includes the full Iris product suite, to its subscriber base.

The new offering incorporates Mirada's TV Everywhere solution which provides an integrated cable TV (Digital Video Broadcasting, "DVB") and Over-the-Top ("OTT") TV solution. Mirada's Iris TV Everywhere solution enables content to be viewed across set-top boxes, smartphones and tablets, with all of them working seamlessly through Mirada's state-of-the-art Inspire user interface customised in conjunction with izzi.  New or upgrading subscribers will benefit from features such as multi-screen viewing, the ability to pause viewing on one device and resume viewing on another, as well as access to more content and on-demand TV.

Jose Luis Vazquez, CEO of Mirada plc, commented: "Today's full commercial rollout is a defining moment in the history of Mirada. This is our largest commercial rollout by a significant margin and one of the largest in our industry in Latin America. As well as leading to an expected significant amount of subscriber-based licence fee revenues going forward, the commercial launch of our solution provides an excellent reference case for Mirada.

"This clearly demonstrates our ability to successfully manage and deliver a substantial nationwide solution encompassing several million subscribers. It also provides awareness of the market leading quality and advanced capabilities of our solution. We are confident that other operators will be monitoring the success of this rollout and that ultimately this will open up more major contract opportunities in the future."  

Enquiries:

About Mirada

Mirada creates and manages products and services for digital TV operators and broadcasters. With over 15 years of experience, the Company focuses on the future of Digital TV - Multiscreen cross-platform navigation - anytime, anywhere. It offers a complete suite of end-to-end modular products for set-top boxes, PC, smartphones and tablets, all with innovative state-of-the-art user interface designs.

Mirada's products and solutions have been deployed by some of the biggest names in digital media and broadcasting including Televisa, Telefonica, Sky, Virgin Media, BBC, ITV and France Telecom. Headquartered in London, Mirada has commercial offices across Europe and Latin America and operates development centres in the UK and Spain. For more information, visit www.mirada.tv.

About izzi Telecom

izzi forms part of Televisa Group, the largest media company by market capitalisation in the Spanish-speaking world and a major participant in the international entertainment business. Televisa operates four broadcast channels in Mexico City, produces and distributes 25 pay-TV brands in Mexico and the rest of the world and exports its programmes and formats to the U.S. and to networks in over 50 countries.  Out of the total number of over 17 million Mexican Pay TV subscribers, Televisa serves more than 10 million through its cable, satellite and OTT services.

Technical Glossary

Over-the-top (OTT): delivery of TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service. Traditional Pay TV Operators incorporate OTT services into their comercial offering in order to compete with pure OTT services such as Netflix, Hulu or Amazon Prime Video.