New York Yankees Announce Multi-Year Sponsorship Agreement with StubHub
Sponsorship Agreement Names StubHub the Official Fan-to-Fan Ticket Resale Marketplace of the New York
Yankees
First Ticket Availability Will Be For July 15 Game
The New York Yankees today announced a landmark, multi-year sponsorship agreement with StubHub, designating the company as the
official fan-to-fan ticket resale marketplace of the New York Yankees. The financial terms of the agreement were not disclosed.
The new product will allow StubHub to be completely integrated into the Yankees ticket system, replacing the Yankees Ticket
Exchange. The new system will be fully integrated and operational by Thursday, July 7. The first ticket availability will be for
the Friday, July 15 game, and extend through the remainder of the 2016 schedule.
“We are committed to providing our fans with a first-class ticket experience, and offering the safest, most secure and efficient
platform for our fans to sell and purchase tickets,” said Randy Levine, President of the New York Yankees. “This new product was
the result of many productive discussions with StubHub, which will allow them to fully integrate into our ticket system. We are
confident this collaboration will best protect our fans in the resale ticket marketplace.”
“The New York Yankees are one of the preeminent brands in professional sports, and we are thrilled to join with them to create a
best-in-class fan experience,” said Scott Cutler, President of StubHub. “StubHub’s goal is to ensure that fans have access to games
that they love to attend, and I’d like to thank both the Yankees and MLB Advanced Media for their willingness to come to the table
and reach a positive solution for all parties.”
The custom sponsorship deal will provide new features and functionality that will greatly enhance the consumer experience,
leading to increased user efficiency and fan safety and protection. These added features will prevent speculative selling, adhere
to the Yankees advertising resale price policy, generate verified bar/QR codes, and provide fully integrated mobile capacity, for
the safest and most secure way to transmit tickets.
The New York Yankees introduced a mobile ticket system this year, and the agreement with StubHub will adhere to the existing
mobile ticket policy. All tickets delivered will be mobile. Tickets will operate on both iOS and Android devices. Users can post
hard stock tickets, but upon being sold, all will be converted to mobile format. To date, more than 250,000 fans have entered
Yankee Stadium using mobile tickets (primary and secondary combined), and by the end of this season, the team expects to have
welcomed more than 600,000 mobile ticket users. This anticipated number is expected to be the largest among all teams in
baseball.
With this new, technology-led sponsorship, the Yankees will join the longstanding StubHub arrangement that is in place with MLB
Advanced Media.
While other secondary resale platforms will continue to remain an option for fans to buy and resell Yankees tickets, only
StubHub will be fully integrated with the New York Yankees.
As part of the sponsorship agreement with the Yankees, StubHub will receive full marketing and sponsorship benefits, including
in-stadium signage, suite access, and use of official team marks.
For New York Yankees
Alice McGillion, 212-843-8039
AMcGillion@Rubenstein.com
or
For StubHub
Glenn Lehrman, 917-533-5998
GLehrman@StubHub.com
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