Product Launch

MySQUAR Limited ("MySQUAR" or the "Company")

MySQUAR leverages digital advertising platforms Google AdMob and Facebook Audience Network for sales of advertising

MySQUAR, the Myanmar-language social media and entertainment platform whose principal activity is to design, develop and commercialise Myanmar-focused internet-based mobile applications, is delighted to announce the integration of its products with the advertising platforms of both Google and Facebook via which MySQUAR will be able to offer ad impressions (countable ads) in its various products to a large base of advertisers around the world.  

The next release of MyChat, version 1.6, scheduled to be released mid-July 2016, will incorporate Google AdMob, the world's largest mobile advertising network. MyChat will be leveraging AdMob's new offering, native advertising, which offers complete customisation of adverts, ensuring a seamless and non-intrusive way to advertise in-app (https://firebase.google.com/docs/admob/android/native). Google AdMob will pay MySQUAR for the advertising it places in MyChat.

Similarly, Destroyer King, MySQUAR's mobile game will also integrate with Facebook's native advertising offering, Facebook Audience Network (https://www.facebook.com/business/news/audience-network). The new version of Destroyer King is scheduled to be released by 1 July 2016 and will include Facebook's native advertising. Facebook will pay MySQUAR for the advertising it places in the game. MySQUAR intends to replicate this integration with Facebook Audience Network in additional new games where appropriate.

MySQUAR's CEO Eric Schaer said: "Google AdMob and Facebook Audience Network will significantly enhance the ability of MySQUAR to generate revenue from advertising. Via these platforms, MySQUAR can tap into advertisers around the world who have an interest in the Myanmar market. With millions of users on MyChat and games, MySQUAR has the potential to supply and monetise large numbers of advertisements and become a leading advertising supplier of Google and Facebook in Myanmar."  

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