Aimia Awarded 2016 Cvent Plannie Award for Best Event Feedback Strategy
Aimia Inc. (TSX: AIM), a global data-driven marketing and loyalty analytics company, has been named a 2016 Cvent Plannie Award winner in “The Listener: Best Event Feedback Strategy” category. Winners were announced live
at Cvent CONNECT in Las Vegas on June 29, 2016. The awards program recognizes event professionals from leading
organizations who have transformed their meetings and events in exciting and innovative ways.
“We are thrilled to receive this honor from Cvent,” said Kurt Paben, President of U.S. Channel & Employee Loyalty at
Aimia. “Here at Aimia, we apply our data analytics expertise to event management to help our clients develop rewarding
relationships with key players in their business and to ultimately improve business results. Cvent’s solutions have enabled us to
deliver on that approach.”
Since 2013, Cvent has celebrated their customers who have found success in creating a more streamlined and efficient event
marketing process through the Cvent platform. The Plannie Awards comprise nine different categories, each requiring unique
criteria. Nominations for each of the award categories were evaluated by a panel of four judges and chosen based on their
experience with Cvent in the respective award categories.
For the first time in eight years of planning a travel rewards program to recognize employee performance, one of Aimia’s
healthcare clients used Cvent to conduct a post-program survey. In the past years, internal systems were leveraged to survey only
the winners. While the client received positive feedback regarding experiences on their trips, it was looking for insights to gauge
whether the program provided enough motivation to effect positive employee behavior. The client also wanted to know what
enhancements could be made to the travel incentive to increase engagement in the year-long nomination/selection process, and
whether its investment in mobile technology had been beneficial.
Aimia developed the survey strategy based on the client’s goals, utilized the Cvent survey system to segment questions to
specific employee groups, delivering even more actionable insights than expected. The post-event survey allowed the client to learn
and recognize what was truly important to employees, and as a result, tailor the incentive program to make it more motivational and
attractive.
The Director of Program Operations noted, "The addition of the Cvent Survey has given us great insight into our attendees,
what motivates them in their day-to-day work to achieve winner status and how we can change the event in the future to increase
engagement in this year-round incentive program.”
About Aimia
Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights
they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships with their
customers, channel partners and employees, evolving the value exchange to the mutual benefit of both our clients and consumers.
With about 3,200 employees across 17 countries, Aimia partners with groups of companies (coalitions) and individual companies to
help generate, collect and analyze customer data and build actionable insights.
We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the UK, and Air Miles Middle
East, and through provision of loyalty strategy, event, engagement and sales enablement strategies, program development,
implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform
and Smart Button, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we
own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our
clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services,
automotive, technology, healthcare and travel and airline industries globally to deliver against their unique needs.
For a full list of our partnerships and investments, and more information about Aimia, visit http://www.aimia.com/.
![](http://cts.businesswire.com/ct/CT?id=bwnews&sty=20160712005267r1&sid=mstr2&distro=nx&lang=en)
Aimia Proprietary Loyalty U.S. Inc.
Samantha Decker, 763-445-3455
Marketing Manager
Samantha.decker@aimia.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160712005267/en/