CAMPBELL, CA--(Marketwired - Jul 19, 2016) - Friendable, Inc. (OTC PINK: FDBL) today announced that in order to accommodate
its user growth and increased time spent in the Friendable app over the past few months, the company is making enhancements to
various areas of its network and app.
Friendable CEO, Robert Rositano Jr., stated, "Our recent marketing efforts have resulted in a consistent increase in download
numbers and user time spent in the Friendable app over the past several months, and our technology affords us direct performance
metrics and feedback from our user activity. This feedback as well as what we are learning by analyzing this data is proving
to be invaluable as we prepare for future growth.
"Providing the best possible user experience has always been our number one priority, which is why we are implementing the
following enhancements to the Friendable infrastructure," continued Rositano.
We are:
Increasing the speed and capacity of the server code, allowing for faster response times in the app, as well as a capacity to
handle a larger number of simultaneous users. Recent optimizations and improvements have shown a 2X - 3X speed increase in
certain areas;
Creating a better in-app user experience by implementing key optimizations on the server, as well as within the Android, and
iOS applications;
Implementing updates to enhance overall performance in cross app usage (i.e. iOS to Android and vice versa), Facebook login
and image issues;
Improving on Android push and in-app notification making it easier to connect and chat with nearby users;
Performing an infrastructure audit and implementation of an optimized Server architecture, application and server security
(VPN and SSL), app release automation, process optimization, and more;
Upgrading in-app support for new opportunities that may include celebrity and large scale events for users with large numbers
(1,000's) of attendees, friends, active chats, and simultaneous connections.
"Our app has been through several iterations and upgrades since its initial launch, allowing Friendable to deploy our Android
version of the app in April 2016 to further expand our market reach. We have been focused on assessing the metrics of user
growth, time spent, and brand exposure to appropriately expand our infrastructure, as well as enhance both app platforms,"
Continued Rositano.
"We expect these efforts to have an overall impact on the future of Friendable, our revenue model and the overall growth of
our business."
About Friendable:
Friendable Inc. is the mobile-social network focused on the future, rather than sharing the past. It is all about having
location specific and nearby opportunities to connect with others. The Friendable brand represents a "friends first" approach and
takes all the pressure off its users, making it simple to create new connections, create meetup style events, or simply tell
others what you are "Friendable" for. Based upon shared interests and locations, users can engage with what makes sense for them.
Increased user interactions will allow Friendable to offer advertising and sponsorship opportunities to local venues/businesses
and begin to generate revenue by providing these venues with location specific opportunities to reach potential customers when it
matters most. As of April 2016, Friendable has exceeded one million total downloads since the company's inception and launch of
the app.
For more information about Friendable, Inc. please visit:
http://www.friendable.com/
For Additional Investor Information and to Receive Company Updates:
http://www.friendable.com/fdbloptin
Visit our social media properties at:
Facebook: http://facebook.com/friendable
Twitter: https://twitter.com/friendableapp
Instagram: https://www.instagram.com/friendableapp/
Cautionary Language Concerning Forward-Looking Statements:
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will
likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended
to identify "forward-looking statements." Actual results could differ materially from those projected by Friendable, Inc. The
iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the Friendable's common
stock or its present or future financial condition. The public filings of Friendable, Inc. made with the Securities and Exchange
Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements
made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Friendable, Inc.
cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, Friendable, Inc. does not
undertake, and Friendable, Inc. specifically disclaims any obligation, to update any forward-looking statements to reflect
occurrences, developments, unanticipated events or circumstances after the date of such statement.