TORONTO, ON--(Marketwired - July 22, 2016) - Technology and data
company Engagement Labs (TSX VENTURE:
EL), creator of TotalSocial™, the world's
first tool to combine in-depth social listening data with comprehensive offline conversation measurement to produce the
TotalSocial score, has secured a new contract subscription with a global technology company focused on music, apps and
content.
"Understanding and reaching key demographics is always a challenge for brands. With all the 'noise' surrounding consumers
day-to-day, even the biggest, most well-known companies need to look for new and innovative ways to attract consumers to their
brand, encourage interaction with their content and drive commercial activity," said Bryan Segal, CEO at Engagement Labs.
Engagement Labs' deep background in data and innovation allowed the global technology leader to understand and activate their
core millennial target audience in an authentic way to truly have an impact. Engagement Labs' expertise in developing unique
insights to activate audiences with talkable messages online and offline has driven successful results in increasing consumer
interactions with the brand.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) is the world's first TotalSocial™ company,
offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the
social impact of conversations happening around a brand and industry -- both online and offline. Consumer conversations are a
proven driver of critical business outcomes, including sales. Engagement Labs' TotalSocial measurement solutions provides brands
with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business
results.
Engagement Labs has a suite of proprietary tools including, TotalSocial an industry first conversation mapping system for
companies to understand online and offline social data in a single integrated score. eValue™ Analytics is the global
benchmarking tool for social media scoring offering real-time analysis to measure a brand's social media performance.
TalkTrack® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in
Canada -- Toronto, ON and Montreal, QC, U.S. -- New Brunswick, NJ, and UK -- London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com