Industry Veteran Jeanne Houweling Joins Tremor Video to Lead Programmatic Demand Partnerships
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, today announced Jeanne Houweling has joined
as Vice President, Programmatic Demand Partnerships, to grow and develop partnerships with RTB-enabled demand platforms and trading
desks. Reporting to Greg Smith, SVP of Programmatic Business Development, Houweling will be bi-coastal, spending time between the
California offices and the company’s headquarters in New York City.
“Jeanne brings a wealth of programmatic experience to Tremor Video, and we’re excited to have her on board,” said Smith. “Her
focus on expanding our relationships with other DSPs and agency trading desks will not only strengthen our partnerships with the
demand side of the business, but will also enhance our offering to publishers.”
Houweling comes to Tremor Video with over twenty years of experience in the digital space. Prior to joining Tremor Video,
Houweling ran her own consulting firm advising media and ad technology companies on strategy, sales and marketing. She previously
co-founded programmatic trading intelligence platform AdFin, and also spent four years as Chief Revenue Officer of PubMatic, where
she built and grew the demand and publisher organizations. Houweling also held senior sales and business development roles at
Microsoft and Excite.
“Through my consulting practice, I have had exposure to many different technology and trading platforms,” said Houweling.
“Tremor Video has experienced explosive growth in programmatic media trading built off of an exceptional platform and technology
stack that has really impressed me. I’m excited to join this strong team and help the company continue to scale and innovate.”
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ
patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers
and sellers.
Tremor Video, Inc.
Mandy Robinson, 646-278-7416
mrobinson@tremorvideo.com
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