End the Stalemate: You Can Now Book – and Pay for – Parking with FordPass Before Someone Else Snags It
- Harris Poll finds 34 percent of U.S. adults are using other methods of transportation – buses,
subways, taxis – due to frustration with finding parking; findings show people can waste up to an hour a week searching for
parking
-
FordPass® now offers users the ability to find, book and pay for parking at garages in more than 160 cities in
the United States – all before they even step into the driver’s seat; FordPass is free for Ford owners and non-owners alike
- Paying for parking is easy and secure through FordPay, which allows users to safely store credit and
debit cards for quick FordPass transactions
More than one-third of American adults agree: Finding parking is such a pain that they’re ditching driving to avoid the hassle.
But with FordPass®, drivers can eliminate that anxiety – and avoid a showdown over parking – before they even get into
their car.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160825005790/en/
FordPass users can locate, book and pay for garage parking in more than 160 cities across the United States – all
without ever leaving FordPass – saving time and avoiding the hassle of hunting for a place to park. (Photo: Business Wire)
FordPass users can locate, book and pay for garage parking in more than 160 cities across the United States – all without ever
leaving FordPass – saving time and avoiding the hassle of hunting for a place to park.
“Finding and paying for parking is one of the biggest pain points for drivers,” says Elena Ford, Ford Motor Company vice
president, Global Dealer and Consumer Experience. “This new feature is just one of many ways we are delivering better, smarter,
more efficient mobility solutions for consumers with FordPass.”
With park and pay now available on the FordPass platform, members can access these new features by downloading the latest
FordPass update on their smartphone.
Search, click, pay, park
Simply by entering their destination into FordPass, drivers can view all available supported parking areas nearby, see how much
parking there costs, set up their wallet in FordPay, then opt to pay for parking in advance.
Parking availability is updated in real-time, so drivers always have up-to-date information throughout their trip. FordPass even
allows users to bookmark their favorite parking for repeat use in the future, making once-frustrating trips potentially more
convenient than ever.
Ford has integrated these features into its FordPass platform not just because trying to find parking in a crowded area is
annoying, but it wastes precious time.
A recent Harris Poll reveals commuters going to work or school report spending an average of 14 minutes looking for parking.
Those out running errands don’t fare much better, reporting 12 minutes trying to park. For someone searching for parking just once
a day in a typical five-day work week, it adds up – at least one hour a week is wasted driving around in circles.
This daily grind has 34 percent of respondents saying they use other modes of transportation rather than driving – buses,
subways and taxis. In fact, respondents say the No. 1 advantage of ride-hailing services is not saving time or money, but
eliminating the worry involved with searching for parking.
Reinventing the customer experience
As Ford expands its business model to be both an auto and mobility company, it is reinventing the customer experience with
FordPass, a free digital, physical and personal platform designed not only to alleviate anxiety over parking, but to offer mobility
solutions for everyone – car owners and non-car owners alike.
There are four benefits for members: Ford Marketplace includes mobility services such as parking; Ford Guides help consumers
move more efficiently; Ford Appreciation, where members are recognized for their loyalty; and Ford Hubs, where consumers can
experience Ford’s latest innovations. The first of these urban storefronts will open at Westfield World Trade Center in New
York.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about
201,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and
servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time,
Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in
connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit
Company, visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.
Ford Motor Company
Angie Kozleski
313.218.8203
akozlesk@ford.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160825005790/en/