All-in-one connectivity solution removes complexity and reduces cost
IoT Enabled Connected Retail Market to grow at a CAGR of 21% by 2022*
SAN DIEGO, Aug. 30, 2016 (GLOBE NEWSWIRE) -- Novatel Wireless, Inc. (Nasdaq:MIFI), a leading global provider of
solutions for the Internet of Things (IoT) including software-as-a-service (SaaS) today announced Ignite™, a
bundled connectivity solution to benefit retail businesses that rely on wireless connections for digital applications in their
stores, together with T-Mobile (Nasdaq:TMUS), America’s Un-carrier.
Retail businesses need the flexibility and control to easily deploy and manage their connected-store operations,
such as digital signage, kiosks, vending machines and point of sale. Unfortunately, the connectivity piece can be costly and
confusing. Developed and managed by Novatel Wireless, with service powered by T-Mobile’s network, Ignite is a
simple, out-of-the-box solution that solves a common problem for businesses – purchasing and managing wireless technology pieces
from multiple vendors. With Ignite, Novatel Wireless provides all the pieces needed for the retailer’s
connectivity, including device cloud management platform, hardware, and support – combined with the power of T-Mobile’s network to
deliver data service – in one package. Customers can get the bundle, with data, for a straight-forward, $40 monthly rate per
unit.
“Businesses want to take advantage of the connected retail environments but the time and expense for them to sort
through all the pieces is seemingly more effort than it's worth,” said Michael Cote, vice president, Sales at Novatel
Wireless. “This is why the success of IoT weighs heavily on partnerships and we’re making the adoption of it easier with
T-Mobile. By giving customers a straight-forward bundled solution with a single point of contact – we’re taking the hassle and the
upfront costs out of the entire process for them.”
Novatel Wireless’ Ignite, with service powered by T-Mobile, not only solves fragmentation and
pricey a-la-carte costs, it also delivers a secure and reliable wireless failover solution for business continuity. Uptime in the
retail world is critical. If an outage occurs, connected applications can become useless and can result in a loss of productivity,
damaged reputation, and ultimately, loss of revenue. Retailers know this pain, to the tune of billions of dollars annually, but the
cost to implement a simple well-structured system that also delivers business continuity can be overwhelming both logistically and
financially. With Ignite, retailers receive confidence that a business continuity system is in place.
“Our Un-carrier movement is all about solving customer pain points and in today’s world of connected devices, that
also means helping fix what’s broken with the carrier’s IoT solutions,” said Doug Chartier, senior vice president, IoT, Wholesale
and National Retail at T-Mobile. “Ignite combines Novatel Wireless’ IoT integration and management expertise with
T-Mobile’s blazing-fast LTE wireless coverage that reaches almost every American – eliminating the wild card for businesses
assessing the costs of implementing an IoT solution. Pain point, solved.”
The retail industry is an important vertical for cellular machine-to-machine connectivity. Cellular technology
enables devices such as POS terminals, digital signage, vending machines and ATMs to be used at locations where fixed line
connectivity is unavailable or impractical. According to San Francisco-based analyst firm, Grand View Research, the worldwide
connected retail market will reach $53.75 billion by 2022, a nearly fivefold increase over the $11.17 billion spent in 2014. That
market includes applications that depend on wireless machine-to-machine cellular connections.
For additional information about Ignite visit https://ignite.novatelwireless.com
Footnote: “Connected Retail Market Analysis By Solution (Hardware, Software), Technology (ZigBee, Wi-Fi, Bluetooth
LE, Near-Field Communication), Service (Managed Services, Professional Services, Remote Device Management Service) And Segment
Forecasts To 2022,” Grand View Research, March 2016. http://www.grandviewresearch.com/industry-analysis/connected-retail-market.
About Novatel Wireless, Inc.
Novatel Wireless, Inc. (Nasdaq:MIFI) is a leading global provider of solutions for the Internet of Things (IoT),
including software-as-a-service (SaaS) solutions for the fleet telematics market. Our innovative products and solutions
provide anywhere, anytime communications and analytics for consumers and businesses of all sizes, with approximately 164,000
subscribed fleet vehicles for Ctrack among the Company’s 534,000 global subscribers. Novatel Wireless, Inc. is headquartered
in San Diego, California. www.novatelwireless.com.
@MIFI(Twitter); https://www.linkedin.com/company/novatel-wireless (LinkedIn)
Cautionary Note Regarding Forward-Looking Statements
This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the
United States Private Securities Litigation Reform Act of 1995, as amended to date. These forward-looking statements involve risks
and uncertainties. A number of important factors could cause actual results to differ materially from those in the forward-looking
statements contained herein. These factors include risks relating to technological changes, new product introductions, continued
acceptance of Novatel Wireless' products and dependence on intellectual property rights. These factors, as well as other factors
that could cause actual results to differ materially, are discussed in more detail in Novatel Wireless' filings with the United
States Securities and Exchange Commission (available at www.sec.gov) and other regulatory agencies.
©2016. Novatel Wireless, Inc. All rights reserved. The Novatel Wireless name and logo are trademarks of Novatel
Wireless, Inc. Other Company, product or service names mentioned herein are the trademarks of their respective
owners.
Editorial Contacts: For Novatel Wireless Anette Gavenjavascript:void(0); agaven@nvtl.com 619.993.3058
