Star Wars Superfans #GoRogue to Reveal New Toy Line
“Rogue One: A Star Wars Story” toys unveiled in series of original stop-motion animated shorts debuting
online today
Launch heralds global UGC contest celebrating fan content, creativity and storytelling
A team of Star Wars superfans today revealed the new toy line for the highly anticipated “Rogue One: A Star Wars
Story” movie via a series of fan-made animated shorts launching on the Star Wars YouTube channel. As part of a competition in collaboration with creative network Tongal, a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key
toys from the new line to kick off a global UGC contest that asks fans to share their own “Rogue Stories.”
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New "Rogue One: A Star Wars Story" toys revealed in first installment of a fan-created "Go Rogue" series debuting
today on the Star Wars YouTube channel. (Photo: Business Wire)
“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,”
said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The Go Rogue campaign was designed with Star
Wars fans in mind – we want them to be front and center in the run up to ‘Rogue One’ by imagining and creating their own Rogue
Stories."
When Star Wars news breaks, many fans worldwide react by sharing their own videos online. According to new
research1, fans posted over 838,000 pieces of Star Wars-related content on YouTube in
the past year alone, which is more than 2,296 per day and nearly 96 per hour. Star Wars fan-generated
content is also incredibly popular, accruing more than 16.3 billion views in the last year – equivalent to
everyone in the world viewing at least two fan-created videos.
The global contest, which kicks off September 30, invites fans to share their own short stories or skits set in a galaxy far,
far away… Winning entries from around the globe will be chosen by a panel including “Rogue One: A Star Wars Story” director
Gareth Edwards. Beginning September 30, teen and adult fans can enter the Go Rogue contest on StarWars.com/GoRogue. In addition to the global contest on starwars.com, in the U.S. and parts of Canada, kids
8-12 can participate on Disney.com/MyRogueStory. Winners will be invited to Lucasfilm in San Francisco to attend a screening of “Rogue
One,” and see their short story on the big screen.
The fan-created shorts showcasing the new line of “Rogue One” toys for the first time launches on the Star Wars YouTube channel today, with new installments rolling out through September. The team was led by James DeJulio at
Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators and directors Dan MacKenzie and
Tucker Barrie. The stories follow the adventures of “Rogue One” toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney
Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the
Empire.
“I’ve been a Star Wars fan my whole life so this is a dream project,” says James DeJulio, co-founder of Tongal. “It’s
been amazing to see what an inspiration Star Wars has been to so many members of our creative community, whether that’s
coming up with their own Star Wars storylines, or playing out scenes with Star Wars toys at home with their kids. I’m
excited to share this first ‘Rogue Story’ with the world and hope it inspires other fans to share theirs.”
Fans can pre-order a handful of select items seen in the “Rogue Stories” beginning September 2 at mass retailers, Disney Store
locations and disneystore.com. The full range of new “Rogue One” and Star Wars products will be available globally starting
on September 30. Join the global #GoRogue conversation on social.
Tongal’s creative network includes 120,000 writers, directors and animators across 150 countries. For more information, go
to www.tongal.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and television production, the company's activities include visual
effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES
franchises. Lucasfilm Ltd. is headquartered in northern California.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more
than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney
Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers,
licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire
imaginations around the world.
About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star
Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission
to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline
brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than
themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie
Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon
Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star Wars
Story” opens in U.S. theaters on December 16, 2016.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States
and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
Go Rogue Contest
NO PURCHASE NECESSARY. Enter contest between 9/30/16 at 12:00 p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal
residents of the 50 U.S. & D.C., Canada (excluding Quebec), Australia and New Zealand who are 13+ at time of entry. Limit 1
entry per person. There are 3 Grand Prizes available to be won (ARV: US $7,000 each). GRAND PRIZE WINNERS MUST TRAVEL ON OR
ABOUT DECEMBER 12, 2016. Visit www.StarWars.com for Official Rules including details on how to enter, eligibility requirements, prize
description and limitations. Void in Quebec and where prohibited. Sponsor: Disney Online, 500 South Buena Vista Street, Burbank, CA
91521-7667.
My Rogue Story Contest (US/CAN ONLY)
NO PURCHASE NECESSARY. Enter contest between 9/30/16 at 12:00 p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal
residents of the 50 U.S. & D.C., Canada (excluding Quebec) between the ages of 8-12 at time of entry. Limit 1 entry per person.
GRAND PRIZE WINNER MUST TRAVEL ON OR ABOUT DECEMBER 12, 2016. Visit www.Disney.com for Official Rules including details on how to enter, eligibility requirements, prize description
and limitations. Void in Quebec and where prohibited. Sponsor: Disney Online, 500 South Buena Vista Street, Burbank, CA
91521-7667.
1 ZEFR online content report, August 2016
Disney Consumer Products
Joss Hastings
joss.hastings@disney.com
or
Lauren B. Purnell
lauren.b.purnell@disney.com
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