Partner Ready Program Expansion, New Services and Solutions Ensure HPE and Partners Are Prepared to Address Shifting Market
Dynamics, Services Orientation
BOSTON, MA--(Marketwired - Sep 12, 2016) - Hewlett Packard Enterprise (NYSE: HPE) today announced, from its 2016 Global
Partner Conference (GPC), new offerings and expanded resources specifically designed to help channel partners navigate and
accelerate their growth in a highly dynamic technology landscape. HPE's industry-leading Partner Ready program is expanding to
deliver additional resources to partners of all sizes and specialties, including: the integration of competencies designed to
help partners capture additional market share, a new and fully integrated Partner Ready Networking Program, a revamped Partner
Ready Service Provider (PRSP) Program, as well as an updated suite of ready-made partner marketing resources.
In addition to the strategic expansion of the Partner Ready program, HPE introduced updated hardware and services designed to
deliver on the promise of enterprise mobility. These innovative builds cross HPE product lines, including networking, cloud,
storage, hyper-converged computing and more.
Today's news comes in direct response to HPE and its partners' perspectives on the shifting IT channel landscape, which is
rapidly reorienting to accommodate the growth of services-led solutions.
"HPE is an even more channel-focused organization committed to innovating new, collaborative solutions that enable growth
for the company and our partners," said Meg Whitman, president and chief executive officer of Hewlett Packard Enterprise. "As we
work to build and deploy the platforms and tools that accelerate global enterprises, we must work in unison with our partners to
move our businesses further, faster."
"HPE can anticipate and respond to the rapid and dynamic changes happening in the IT space faster than anyone because our
solutions are powering this seismic shift at the enterprise level," said Kerry Bailey, worldwide channel chief of Hewlett Packard
Enterprise. "With that insight at our core, HPE is better positioned than any other vendor in the market today to provide
partner-ready solutions for the full range of channel business models and growth categories."
HPE Partner Ready Program Updates
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A Competencies-Driven Approach to HPE Partner Ready
HPE is now empowering and rewarding partners working to accelerate their sales growth in specific areas with
the introduction of channel "competencies" -- or a refined expertise around clusters of select HPE solutions. HPE
Partner Ready will feature a total of 11 competencies, with six formally launching at GPC and the remaining rolling out over
the next 12 months based on partner feedback and market needs.
- Planned Competencies are: Application Development and Transformation*, IT Automation and Orchestration, Risk Management
and Secure Design, Incident Recovery*, Threat Detection and Response, Data Discovery and Assessment, Data Management
Infrastructure and Architecture*, Data Analytics and Business Insight, Intelligent Workplace*, Digital Collaboration*, and
Campus Mobility.
- These competencies are reflective of HPE's solutions and services that span the enterprise and are key to the future of
growth of HPE and the partner ecosystem.
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HPE Partner Ready for Networking Program
The new Partner Ready for Networking program combines the best elements of the Aruba PartnerEdge and HPE
Networking channel programs to enable partners to capitalize on the burgeoning enterprise mobility market. With a
comprehensive line of industry-leading mobile-first campus, branch and IoT solutions and services, backed by predictable
profitability and an ease of doing business, the new Partner Ready for Networking Program provides Aruba and HPE Networking
partners with the comprehensive benefits of Partner Ready and a clear path to revenue growth. More information can be found
here.
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HPE Partner Ready for Service Providers Program
HPE is unveiling a newly enhanced track within Partner Ready specifically addressing the needs of the growing
number of Service Providers (SPs) delivering their services using HPE technology and IT investment solutions. Strategic
improvements -- including more seamless alignment across the channel hardware/software portfolio, and innovative IT
consumption options -- ensure we are their vendor of choice for all SP needs today and into the future. Examples of
program enhancements available on November 1 include:
- Flexible Capacity to enable Partners to align their data center operational costs with subscription revenues;
- Partner training and education to permit greater utilization of HPE technologies to deliver new service offerings;
and
- Service Provider Certification to create additional differentiation in the market and customer confidence.
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HPE Partner Ready for Technology Partners Program
HPE has revamped the Partner Ready for Technology Partners Program to enable independent software vendors and
independent hardware vendors to more easily integrate, validate and market product integrations together with HPE. Delivering
a predictable partner experience, this program offers technology partners the right tools, processes, and resources to help
HPE and our partners develop the solutions our joint customers need in order to accelerate innovation, transformation, and
value -- resulting in increased mutual revenue and market share. More information can be found
here.
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HPE Partner Ready Marketing Tools
HPE has dramatically expanded the breadth of on-demand marketing resources available to partners of all levels,
addressing the needs of both traditional and new media marketing. New industry-leading resources include a social media
center, a marketing concierge service, content syndications tools, marketing training tools and webinars.
- HPE Partner Ready Social Media Center: Contains images, thought leadership pieces, infographics, You Tube videos, White
Papers and other social media assets.
- Marketing Concierge Service: Provides email or chat support, 24 hours a day, 5 days per week with support in up to 22
languages.
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HPE Partner Ready IT Investment Online Tools**
HPE Financial Services has announced the Partner Connection API, a plug-and-play interface that integrates
directly into a partner's online portal environment. Partners can select from a variety of functional interfaces to help
their customers choose how they want to acquire, pay for and consume technology. The online calculator provides end-user
customers with a quick quote for an HPE solution (hardware, software, and services), embedded quote for a ready-made
integrated HPE and partner solution, and CRM tool to custom-design an integrated HPE and partner solution. For more
information visit http://hpe.to/6000BfS2a.
Increased Growth Opportunities with Expanded Enterprise Mobility
HPE is introducing numerous product enhancements that aim to prepare enterprise network users and data centers for
the demands of the future today. Viewed collectively, these expanded solutions deliver the speed, agility and power enterprises
will require, alongside the profitability and reliability partners expect of HPE.
- Aruba Mobile First Platform
Aruba is unveiling the Aruba Mobile First Platform, a software layer that uses application programming interfaces
(APIs) to provide third-party developers and business leaders with network insights to improve applications and services. The
platform accelerates integration and innovation of mobile and IoT at the speed of the developer ecosystem, rather than the pace
of a single vendor. By utilizing the rich contextual information that the Aruba infrastructure collects from connected devices,
developers and organizations can improve existing and create new applications that enhance the customer experience, improve
business operations and drive new revenue opportunities. More information can be found here.
- Flexible Consumption Models for Networking
Aruba is announcing new network procurement and consumption models to give enterprise customers more flexibility and choice in
how they obtain and support their network infrastructure. The new Network as a Service, managed service, and cloud-based
networking options enable partners to offer tailored solutions to reduce capital costs, minimize customer risks, and provide
scalability on-demand. More information can be found here.
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HPE Flexible Capacity
HPE Flexible Capacity is expanding to provide even more opportunities to partners looking to use this unique IT ownership
experience as an engine for growth. More details on HPE's differentiated Flexible Capacity approach for channel can be found
here.
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HC 380 Rapid Bundles for the Channel
HPE is announcing an expansion of Hyper Converged 380 offerings for channel partners. These rapid bundles consist of
hardware, support and startup services all tied together, providing customers the ability to order customized virtualization,
cloud and VDI workloads all in five clicks or less. More information on the news can be found
here.
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Extending HPE Flash and Software-Defined Storage to SMB
HPE is significantly expanding the reach of its entry storage portfolio to help SMBs modernize and accelerate their IT
systems with the introduction of the new HPE StoreVirtual 3200 and HPE MSA 2042 storage systems. These latest innovations
give partners an easy way to help their customers start small and grow without disruption while eliminating technology dead
ends. Details on both new products can be found
here.
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Docker Ready Server
As part of HPE's partnership with Docker, Inc., the industry's first HPE Docker ready Server is now available.
The HPE pre-configured server platforms are ready for Docker Engines. The server models include the HPE ProLiant DL360, DL380
and BL460. The servers will be delivered ready for container environments, greater infrastructure optimization, improved
time-to-application performance and supported by HPE Technical Services and backed by Docker. More details on the HPE Docker
ready Server Program can be found
here.
Additional information about HPE's channel programs and offerings can be found on the
HPE Newsroom.
HPE's annual Global Partner Conference is taking place this week from Sept. 12 - 14 at the Boston Convention and Exhibition
Center. Follow HPE at GPC on Twitter @HPE_Partner, and keep up with event happenings by following the event hashtag, #HPEGPC.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise is an industry leading technology company that enables customers to go further, faster.
With the industry's most comprehensive portfolio, spanning the cloud to the data center to workplace applications, our technology
and services help customers around the world make IT more efficient, more productive and more secure.
Forward-Looking Statements
This document contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such statements involve risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of Hewlett Packard Enterprise could differ materially from those
expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact
are statements that could be deemed forward-looking statements, including any statements of the plans, strategies and objectives
of Hewlett Packard Enterprise for future operations; other statements of expectation or belief; and any statements of assumptions
underlying any of the foregoing. Risks, uncertainties and assumptions include the possibility that expected benefits may not
materialize as expected and other risks that are described in Hewlett Packard Enterprise's filings with the Securities and
Exchange Commission, including but not limited to the risks described in Hewlett Packard Enterprise's Registration Statement on
Form 10 dated July 1, 2015, as amended August 10, 2015, September 4, 2015, September 15, 2015, September 28, 2015 and October 7,
2015. Hewlett Packard Enterprise assumes no obligation and does not intend to update these forward-looking statements.
**HPEFS disclaimer
Financing and service offerings available through Hewlett-Packard Financial Services Company and its subsidiaries
and affiliates (collectively HPFSC) in certain countries and is subject to credit approval and execution of standard HPFSC
documentation. Rates and terms are based on customer's credit rating, offering types, services and/or equipment type and options.
Not all customers may qualify. Not all services or offers are available in all countries. Other restrictions may apply. HPFSC
reserves the right to change or cancel this program at any time without notice.
(*) Denotes a competency immediately available to partners