NEW YORK, Sept. 22, 2016 /PRNewswire/
-- MRM//McCann, a leading global customer relationship agency, today announced that Ariana
Stolarz has been promoted to Global Chief Strategy Officer. She had previously served as Global Director of Strategy at
MRM//McCann, a McCann Worldgroup company.
"Throughout Ariana's U.S. and international agency career, she has developed smart brand strategies focused on understanding
consumer behavior as it relates to the fast-evolving world of digital technology," said Bill Kolb,
President, Diversified Agencies, McCann Worldgroup. "In her expanded role, she will help MRM//McCann continue to integrate brand
insights with data and technology in ways that help our clients generate innovative and business-building customer-relationship
solutions."
Stolarz began her career almost two decades ago in Argentina, where she was part of the team
that launched that country's first internet banking transactional platform. She subsequently worked across Latin America and then in the U.S. as the digital strategy leader, both at major general-market and Hispanic
agencies, while also earning her M.A. in Media Studies focused on the sociology of media. She joined MRM//McCann in 2013, leading
the U.S. East (New York and Princeton) strategy team, and was
promoted two years later to Global Director of Strategy while working on global assignments out of the London office. In her new role as Global Chief Strategy Officer, she will be an integral part of the
MRM//McCann worldwide leadership team, also working closely with Suzanne Powers, McCann
Worldgroup's Global Chief Strategy Officer.
"No matter how complex the marketing landscape gets, we still need our best and brightest focused on finding strong human
truths that help inspire the ideas we make, no matter the form," said McCann Worldgroup Global CSO Suzanne Powers. "Ariana's got
it all: From her experience in social sciences and all things digital to her strong strategic acumen and intuitive understanding
of brands and people; she's the perfect blend."
Commenting on her new position, which includes working more closely with MRM//McCann's strategists around the world, Stolarz
said, "I am very excited to take on this expanded role as our industry embraces the important concepts of data-led creativity and
digital maturity. Having spent my career unearthing and tracking consumer behavior and determining how best to engage people
through and beyond technology, I look forward to continuing to help MRM//McCann grow our business even further on the global
stage."
About MRM//McCann
MRM//McCann is a leading customer relationship agency that helps brands foster meaningful, lasting relationships with
people. The agency leverages all the tools at their disposal: The power of creativity, the beauty of data, the magic of
technology and an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their
customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the
Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40 plus offices across
North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please
visit www.mrm-mccann.com.
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SOURCE MRM//McCann