The NFL ratings may have hit an inflection point, and it has the NFL players' association concerned.
Through the first two weeks of the regular season, Sunday Night Football and Monday Night Football are both down 12 percent in
viewership from last year. Viewership for the NFL is averaging 18.3 million viewers, down from 20.1 million over the same period
last year.
With the presidential election airing tonight at the same time as ESPN (Walt Disney Co (NYSE: DIS))'s Monday Night Football, viewership is likely to stay down due to what
could be the most watched presidential election in history.
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One spot that is growing viewership in the NFL is Twitter Inc (NASDAQ: TWTR)'s Thursday Night Football live stream, where average viewership saw a 34
percent week-over-week increase in its second week. Total viewers rose about 100,000 to 2.2 million in the second of ten games that
will be shown on Twitter this year.
The live stream has prompted many new users to create new Twitter accounts to watch TNF, and it is starting to create a little
buzz as it continues to gain more traction. The viewership growth is impressive considering the blowout that occurred, with New
England trouncing the Houston Texans 27–0.
Twitter is also set to live stream all three presidential debates.
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