LOS ANGELES, Oct. 05, 2016 (GLOBE NEWSWIRE) -- Reed’s, Inc. (NYSE:REED), maker of the top selling craft sodas nationwide today
announced that Reed’s Ginger Brews are now authorized and available in 1,335 Target stores throughout the country. Target is
headquartered in Minneapolis, Minnesota and is the second largest discount retailer in the U.S., operating 1,792 locations.
Reed’s Extra Ginger Brew and Reed’s Original Ginger Brew launched in stores last week and will be featured in Target’s craft soda
specialty set.
Neal Cohane, SVP Sales & Marketing commented, “This launch in Target is a great opportunity to expand our brand presence in the
mainstream mass merchandise channel and meet the growing consumer demand for the Reed’s brand. There is an evolution in the
mindset of retailers across the country as consumers are drinking less of the typical artificial sodas and are seeking out
healthier alternatives like Reed’s, the leader in the premium craft soda category. Target has not only recognized this shift
in consumer demand, but has embraced it.”
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,792 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
About Reed’s, Inc.
Reed’s, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and
mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty
gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets.
Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda
category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured
and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the
top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the
China Cola product line. In 2012, the Company launched its Reed’s Culture Club Kombucha line of organic live beverages. Other
product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.
For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew; Reed’s Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking
statements.” These forward-looking statements can generally be identified as such because the context of the statement will include
words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe
future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and
strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number
of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining
and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third
party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of
which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return
from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements
included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such
forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most
recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time
to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information,
future events, or otherwise.
CONTACT: Reed's, Inc. Investor Relations - Email: ir@reedsinc.com
