Nike Inc (NYSE: NKE) has announced a
multiyear deal with legendary English football ("soccer") team Chelsea Football Club worth a reported $1.1 billion.
Earlier in the year, Chelsea had ended its long-time partnership with adidas AG (ADR) (OTC: ADDYY). Nike is set to be the official apparel supplier of Chelsea starting in
the 2017–2018 season. The deal is said to be worth $73 million annually over the next
15 years.
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Armour's Growth -- The Source Of Buy-Side Debate
"Chelsea is a world-class club with a rich tradition and passionate fans across the globe," said Nike President Trevor Edwards
in a statement. "The
partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club's global reach,
serving players and supporters with Nike innovation and design."
Adidas' deal with Chelsea was supposed to end in 2023, but in May the deal was severed early as the club looked for more money.
Previously, its deal with adidas was the biggest in the Premier league. Adidas still holds the most expensive apparel deal in the
Premier league with Manchester United, worth $128 million a
season.
Nike beat out competitor Under Armour Inc
(NYSE: UA) for the deal, as the company has been increasing the
pressure on Nike when it comes to club apparel deals, especially internationally.
At last check, Nike was up 0.56 percent at $52.39 in Friday's morning session, while Under Armour was seen up 1.62 percent at
$38.80 and ADRs of adidas were up 1.06 percent at $85.97.
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