With Netflix, Inc. (NASDAQ: NFLX) coming off a
steller quarter and the stock rising over 20 percent, the streaming business is looking better than ever.
The rapidly competitive landscape is getting a new adversary and it's a giant. Wal-Mart Stores, Inc. (NYSE: WMT) announced Wednesday it would be adding a subscription-free premium
video streaming service, Vudu, with an on-demand service called Vudu Movies On Us.
The new feature offers customers thousands of movie and TV titles to watch for free, with no fees or subscriptions, and limited
commercials.
"Millions of customers already buy and rent content on Vudu on a monthly basis. This new service provides value for customers
who want to watch movies and TV for free, when and how they wish to watch, without sacrificing quality," said Jeremy Verba, Vice
President of Vudu.
Shares of Wal-Mart are up more than 12 percent in 2016.
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