NEW YORK, and FRAMINGHAM, Mass., Oct.
20, 2016 /PRNewswire/ -- Craft, a global marketing production and adaptation agency and a division of McCann
Worldgroup, today announced key hires and promotions in its New York and Boston studio locations. Shay Fu has been promoted to North America Head of
Studio Operations, Craft; Michael Marsan joins as Director of Operations, Sales & Marketing,
Craft Translation; and Brian Distefano has been appointed Managing Director, Craft Boston,
which was added to Craft's global network of core studios in July 2016.
Fu, previously EVP/Head of Integrated Operations, Craft New York, will extend her role to oversee production operations
in the U.S. and Canada as Head of Studio Operations across Craft's North America network. Since joining McCann Worldgroup in 2013, Fu has successfully grown the
New York studio operations across all disciplines and has built its digital production
capabilities. She most recently led efforts to optimize studio operations at Craft Health in Parsippany, New
Jersey.
Ed Powers, CEO, Craft said: "Shay has done a great job helping our clients and procurement
teams integrate production services and has been integral to developing effective workflows for major clients like
Microsoft, Mastercard, Chick-fil-A and L'Oréal."
As head of operations at Craft Translation, Marsan will implement best practices in operations and sales while instilling an
overall culture of excellence and client focus. He brings over 20 years' experience in building international operations and
sales teams, having occupied senior management roles at some of the leading global translation and transcreation houses. Marsan
has won and overseen relationships with accounts that include Microsoft, Aetna, and MetLife, and has overseen production
operations in 18 countries.
Robert Sprung, Managing Director, Craft Translation said: "Michael brings with him broad
experience in building cutting-edge language solutions for global brands, uniting linguistic quality, scalable and efficient
process, and innovative technologies."
In his new role as Managing Director, Distefano will be responsible for all functions of the Craft Boston office including
creative and production services, and for maintaining its track record of high performance, including improvements in
productivity and cost efficiencies.
Powers continued: "Our Craft Boston crew is a dynamic, full-service team, deeply experienced in all disciplines with core
strengths in retail and B2B. Brian is a charismatic leader and will lead an office that boasts Staples as its full-service
in-house account."
Distefano began his career as a copywriter at Staples, Inc., rising to Group Creative Director, where he was responsible for
overall creative excellence leading the cross-functional, cross-business-unit creative team.
Craft expanded its relationship with Staples earlier this year by integrating the retailer's in-house creative and production
services department into its operations, adding Craft Boston to its global lineup of core studios.
About Craft:
As one of the industry's largest global production. adaptation, and translation networks, Craft, a division of McCann
Worldgroup, delivers world-class, scalable production services across the full range of print, digital, and video content
for many world-class brands, helping drive efficiency in the delivery of their global content and marketing communications.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing-services company with
24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship
management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global
production and adaptation), UM (media management), Weber Shandwick (public relations), FutureBrand
(consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
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SOURCE McCann Worldgroup