TORONTO and MONTRÉAL, Oct. 20, 2016 (GLOBE NEWSWIRE) -- Today, National Bank of Canada named TubeMogul (NASDAQ:TUBE) one of
their advertising software partners. National Bank will use TubeMogul’s software platform to automate media planning, buying,
optimization and measurement across Canada, and Adviso, National Bank’s agency of record, will continue to advise National Bank on
digital and programmatic strategy.
Through the deal, National Bank gains complete ownership of audience data as well as complete transparency across ad economics
and performance while retaining Adviso’s expertise. The partnership reflects the growing trend of brand marketers taking direct
ownership of technology used to improve overall advertising effectiveness and to better understand audience behaviors across
multiple channels and screens.
National Bank and Adviso will use TubeMogul’s full product suite to power cross-screen advertising initiatives across desktop,
mobile, connected TV and Facebook to raise brand awareness, influence consideration and drive purchase intent.
“This partnership with TubeMogul gives us full control over our entire digital advertising strategy and empowers us with
knowledge, insights, and ultimately expertise that we would not have had otherwise,” said Alexandre Troung, Lead Strategist,
Programmatic Marketing, National Bank of Canada.
“National Bank has been an industry leader not only in their savvy deployment of digital media to supplement traditional
methods, but also in their forward-thinking approach to the traditional agency-vendor relationship,” said Dana Toering, Managing
Director, TubeMogul Canada. “We’re excited to help National Bank and Adviso realize all the benefits software provides.”
The first campaigns executed under the partnership were launched earlier this year. Representatives from National Bank have
successfully completed TubeMogul’s Client Certification Program, a comprehensive training program that includes hands-on
instruction of TubeMogul’s platform and an overview of current trends in the digital advertising industry.
About TubeMogul
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency
and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and
achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with
operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United
States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other
countries.
About National Bank of Canada
With $230 billion in assets as at July 31,
2016, National Bank of Canada, together with its subsidiaries, forms one of Canada’s leading
integrated financial groups. The Bank has close to 22,000 employees and is widely recognized as a top employer. The
Bank's securities are listed on the Toronto Stock Exchange (TSX:NA). Follow the Bank’s activities at nbc.ca or via social media such as Facebook, LinkedIn and Twitter.
About Adviso
Since 2002, Adviso and its 70 expert consultants have been helping companies from Quebec and beyond to launch and maintain
high-performing digital initiatives. Adviso have supported more than 800 clients in the optimization of their websites and the
creation of effective web marketing operations: Digital advertising, omni-channel strategy, marketing analytics, content marketing,
SEO and social media. http://www.adviso.ca
Media Contact: David Burch press@tubemogul.com 510-653-0501 Investor Relations Contact: Alex Wellins The Blueshirt Group investor@tubemogul.com
