Charles Schwab Enhances Institutional Intelligent Portfolios™
Updates follow new research about how independent advisors are using automated investment management
Charles Schwab today announced a number of new features and enhancements to Institutional Intelligent Portfolios — the automated investment management platform designed
specifically for independent advisors and sponsored by Schwab Wealth Investment Advisory, Inc. The primary update is enhanced
portfolio customization, which launches next month and will provide advisors greater flexibility to design portfolios based on
their investment philosophies. Other enhancements include new account funding options, and ways for firms to manage multiple
Institutional Intelligent Portfolios programs. In early 2017, Schwab will also roll out an updated client-user app for smartphones
and tablets that will enhance navigation and deliver a more intuitive user experience.
“Automated investment management continues to be an important and evolving trend in our industry. Our research shows that
advisors are optimistic that this technology can help scale their businesses and allow them to stay competitive in the
marketplace,” said Jessica Heffron, vice president, client experience, Schwab Advisor Services. “Most advisors tell us that
the biggest opportunity for automated investing tools is to more efficiently serve smaller accounts or reach clients that their
firms have been unable to serve before.”
The company shared the news today at Schwab IMPACT, the nation’s largest and longest-running annual gathering of independent
advisors. Among more than 30 technology-focused sessions at this year’s event is an Institutional Intelligent Portfolios user panel discussion, where three early adopters will share insights about how they have built new offers on
the platform. During this panel, Schwab will also share findings from a recent study of more than 500 advisors who use or plan to
introduce automated investment management.
Schwab’s Automated Investment Management Research
Schwab surveyed more than 500 advisors to learn more about sentiment and gather feedback from firms that already use or plan to
introduce automated investing offers. The survey participants included Schwab client firms (70 percent) as well as advisors at
wirehouses, insurance broker/dealers, and other RIA firms.
Key findings from the study include:
- Overall, six in 10 advisors see automated investing as a way to expand reach to clients they have not
typically served.
- Two thirds of current and future users agree that automated investment management is a scalable and
efficient way to grow their business.
- When it comes to pricing, 83 percent of advisors plan to offer asset-based pricing and 64 percent say
their automated offer will be priced lower than their traditional offer.
- Few advisors are going completely digital. Most advisors are incorporating some level of personal
interaction, which would largely include meetings and consultations with the client over the phone or electronically (75 percent)
or in person (45 percent), in addition to investment management.
“Since launching Institutional Intelligent Portfolios in 2015, there has been a lot of interest in automated investing
solutions, but launching a more digitally-based solution is proving to be a significant strategic endeavor. The technology is only
a piece of complex equation. Even advisors who are early adopters are approaching it judiciously in terms of implementation,” said
Heffron. “Those advisors who are already out in front on this opportunity are using a ‘test and learn’ approach and are ready to
modify strategies and assumptions as this trend continues to unfold in the market.”
Enhancements and updates to Institutional Intelligent Portfolios
Schwab has worked with advisors to determine how this technology can complement their long-term business strategies and to
collect feedback to help drive continued improvements to the offer, including:
- Enhanced portfolio customization. Schwab now offers more than 950 ETFs on the Institutional
Intelligent Portfolios platform — more than double the number of ETFs that were available at launch last year. Starting next
month, all advisors will be able to create up to 45 advisor-defined asset classes in each portfolio and offer multiple ETFs in
each asset class.
- Multiple-program. Firms can now offer separate programs at the advisor level or establish
programs to target specific client segments.
- New account funding options. Advisors now have more account funding options, in addition to
cash, and can journal transfer of asset positions.
- Easier account open for clients. Enhancements to the account opening process make account open
faster and more flexible.
- Client interface enhancements. In early 2017, Schwab will roll out a new Institutional
Intelligent Portfolios app for both smart phones and tablets. The app will continue to be advisor-branded and will now include
streamlined navigation and an improved client interface.
About the Charles Schwab 2016 Automated Investment Management Research
The 2016 Automated Investment Management Research was conducted for Schwab Advisor Services by Socratic Technologies Inc.
Socratic Technologies Inc. is not affiliated with, nor employed by Charles Schwab & Co. Inc. All data is self-reported by study
participants and is not verified or validated. Advisors participated in the study from May 16 to May 31, 2016. Study participants
were 509 advisors, including 359 advisors from firms that custody with Schwab and 150 advisors from wirehouses, independent broker
dealers, insurance broker dealers, and other RIA firms.
About Charles Schwab
At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of
challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve
them, and championing our clients’ goals with passion and integrity.
More information is available at www.aboutschwab.com. Follow us on Twitter, Facebook, YouTube, and LinkedIn.
Disclosures
Through its operating subsidiaries, The Charles Schwab Corporation (NYSE: SCHW) provides a full range of securities brokerage,
banking, money management and financial advisory services to individual investors and independent investment advisors. Its
broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC, www.sipc.org), and affiliates offer a complete range of investment services and products including an extensive
selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services;
compliance and trade monitoring solutions; referrals to independent fee-based investment advisors; and custodial, operational and
trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles
Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and lending services and products. More information is
available at www.schwab.com and www.aboutschwab.com.
For general informational purposes only. Meant for investment advisor audiences.
Institutional Intelligent Portfolios™ is an ETF program made available through independent investment advisors that maintain a
business relationship with Schwab Advisor Services™. The program is sponsored by Schwab Wealth Investment Advisory, Inc. (“SWIA”),
a registered investment advisor. SWIA is an affiliate of Charles Schwab & Co., Inc. (“CS&Co.”) and a subsidiary of The
Charles Schwab Corporation.
Independent investment advisors are not owned by, affiliated with or supervised by Charles Schwab & Co. Inc. (“Schwab”). The
mention of the above firms is not, and should not be construed as a recommendation, endorsement or sponsorship by Schwab.
Follow @Schwab4RIAs #SchwabIMPACT for news and updates from IMPACT®
2016
(1016-NA3T)
Charles Schwab
Rob Farmer, 415-920-3816
Rob.Farmer@schwab.com
or
The Neibart Group
Mayrav Weiss, 914-500-5874
sas@neibartgroup.com
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