PBS KIDS and Whole Foods Market Unveil Exclusive Holiday Toy Line
New Aurora® plush toys encourage kids to learn about endangered species and
PlanToys® help build motor skills
PBS KIDS and Whole Foods Market's (NASDAQ: WFM) multi-year partnership continues this holiday season with the launch of new
Aurora® plush animals and PlanToys® wooden toys. Beginning today, the toy collections will be
available at Whole Foods Market stores nationwide and online at shop.pbskids.org.
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PBS KIDS and Whole Foods Market’s multi-year partnership continues this holiday season with a new exclusive toy
line, including Aurora® plush animals and PlanToys® wooden toys. (Photo: Business Wire)
All net proceeds from purchases of the toys will support PBS KIDS’ mission to empower children to succeed in school and in life.
Additionally, Whole Foods Market will donate one percent of total sales to Whole Kids Foundation®, an organization dedicated to improving children’s wellness and nutrition.
“PBS KIDS’ partnership with Whole Foods Market encourages kids to learn through play, helping us achieve our shared goal of
supporting children’s development,” said Lesli Rotenberg, Senior Vice President and General Manager, Children’s Media and
Education, PBS. “With new toys that tap into kids’ innate curiosity and excitement about animals, we hope that children will learn
about endangered species and their role in the environment, sparking their love of discovery and exploration.”
This year, the Aurora plush toy collection features 16 animals, including eight endangered species, such as the Maui Dolphin,
Orangutan Baby and Snow Leopard. Each plush animal includes a fun fact designed to inspire children to learn about the importance
of protecting wildlife.
“We are so happy to continue our partnership with PBS KIDS and to support both their mission and Whole Kids Foundation’s
mission,” said Jeanne Tamayo, Global Buyer at Whole Foods Market. “We’re proud to work with a like-minded brand and to feature
beautiful toys that are made ethically and sustainably.”
The PBS KIDS holiday toy collection also includes a line of sustainably manufactured wooden PlanToys®, such as a
Field-to-Farmstand set and a unique Safari Animals Croquet set. PlanToys are made with natural rubber wood, organic pigment and
certified formaldehyde-free E-zero glue, offering a sustainable toy option for gift givers. All 33 PBS KIDS plush and wooden toys
are available for under $30.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new
worlds through television, digital platforms and community-based programs. Kidscreen- and Webby Award-winning pbskids.org provides engaging interactive content, including digital games and streaming video. PBS KIDS also
offers mobile apps to help support young children’s learning. The PBS KIDS Video app is available on a variety of mobile devices
and on platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. For more information on specific PBS
KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
About Whole Foods Market®
Founded in 1978 in Austin, Texas, Whole Foods Market is the leading natural and organic foods supermarket, the first national
“Certified Organic” grocer, and uniquely positioned as America’s Healthiest Grocery Store™. In fiscal year 2015, the Company had
sales of approximately $15 billion and currently has 455 stores in the United States, Canada, and the United Kingdom. Whole Foods
Market employs approximately 87,000 team members and has been ranked for 19 consecutive years as one of the “100 Best Companies to
Work For” in America by Fortune magazine. For more information, please visit www.wholefoods.com.
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PBS
Maria Vera, 703-739-3225
mvera@pbs.org
or
PBS
Allison Salzberg, 617-585-5793
asalzberg@360pr.com
or
Whole Foods Market
Emily Wright, 512-542-3725
Emily.wright@wholefoods.com
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