44 Percent User Growth YOY in Q2; Increased Adoption by Small and Midsized Companies, Education and Technology
Sectors
BELLEVUE, Washington, Nov. 3, 2016 /PRNewswire/ -- Concur, an
SAP (NYSE: SAP) company and the world's leading provider of integrated travel and expense management solutions, today released an in-depth analysis based on a subset of Concur customer data representing $77 million in Airbnb spend and more than 320,000 Airbnb expenses over eight quarters1.
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The findings showed which industries and segments are driving Airbnb usage in business travel. Airbnb usage also showed strong
growth over time, including the number of business travelers expensing Airbnb accommodations, which grew 44 percent
year-over-year in Q2 20162.
"Concur travel and expense data shows us that while Airbnb usage is growing across all segments and industries, momentum is
strongest among small and midsized businesses and in the tech and higher-ed segments," said Tim
MacDonald, executive vice president of Global Products at Concur. "While hotel spend still accounts for the majority of
business lodging spend, there's an increase in business travelers exploring alternative lodging, especially during major
conferences and events."
Concur found the number of organizations using Airbnb increased by 32 percent and overall spend increased by 42 percent
year-over-year, from Q2 2015 to Q2 2016. The average Airbnb expense was $242, but average cost
varied among major U.S. cities.
A deeper analysis revealed:
- Small and midsized businesses are among the fastest adopters. Small and midsized businesses (up to 1,000 employees)
increased spending on Airbnb 38 percent in Q2 2016 compared to Q2 2015. On average, small and midsized companies spent
$2,800 on Airbnb stays in Q2 2016, while a small number of organizations spent more than
$20,000 in the same quarter.
- Hotel usage and spend are still on the rise. Use of major hotel chains grew year-over-year, but at a substantially
lower rate than Airbnb. In Q2 2016, total business travel spend on major hotels was more than 250 times greater than business
spend on Airbnb.
- Technology companies aren't the only ones using Airbnb. As Airbnb adoption grows, the user base is diversifying. The
academic sector is now a major driver of business travel spend on Airbnb stays. In Q2 2016, six of the top 20 Airbnb spenders
were universities while eight of the top 20 spenders on Airbnb were technology companies.
- Business travelers may be blending work and exploration. From Q3 2014 through Q2 2016, more money was spent on
Airbnb stays in San Francisco than in any other city. Meanwhile, London held steady at number two in the two-year timeframe, followed by New
York, Los Angeles, Paris, Austin, Seattle, Washington, D.C., Chicago, and Sydney, illustrating a growing shift in how employees
approach business travel. Business travelers might see Airbnb as a cost-effective opportunity to explore a city's scenic
neighborhoods that are beyond walking distance from major hotels.
- Major conferences are a driver. Looking at daily volume of Airbnb expenses, bookings increase dramatically in
San Francisco during Salesforce.com's annual Dreamforce conference held in October. In fact,
Airbnb usage was six times higher than average during the 2015 Dreamforce conference. Austin
is ranked number three in Airbnb spend globally during Q1 of 2015 and 2016, which corresponds with South by Southwest. However,
it ranks significantly lower for every other quarter in the two-year window.
1Methodology
Concur gathered Airbnb expense data from common companies in an eight-quarter window from Q3 2014 through Q2 2016. The
resulting subset of Concur customers using Airbnb represents $77 million in spend and more than
320,000 Airbnb expenses. An analogous data set for several major hotel chains was also gathered and analyzed.
2Q2 2015 vs. Q2 2016. Q2 is April, May, and June.
For more information on this analysis, please visit Concur.com.
About Concur
Concur, an SAP company, imagines the way the world should work, offering cloud-based services that make it simple to
manage travel and expenses. By connecting data, applications and people, Concur delivers an effortless experience and total
transparency into spending wherever and whenever it happens. Concur services adapt to individual employee preferences and scale
to meet the needs of companies from small to large, so they can focus on what matters most for their businesses. Learn more
at www.concur.com or the
Concur Newsroom.
Contact
Jessie DiMariano
Jessie.DiMariano@edelman.com
206-268-2289