UGG and Footaction Team Up with Vic Mensa
Artist stars in new men’s campaign to celebrate partnership with national lifestyle retailer
Enlisting Grammy®-nominated artist Vic Mensa, UGG® for Men has launched a fall campaign in celebration of its new partnership
with Footaction, a national retailer of apparel and footwear lifestyle brands. Equal parts edgy and urban, the campaign captures
Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Ill. Beginning this month, a curated
selection of UGG® for Men (a division of Deckers Brands) (NYSE: DECK) will be added to the roster of notable brands sold at
Footaction stores and footaction.com.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161103006109/en/
Vic Mensa in the UGG for Men Neumel (Photo: Business Wire)
Download high res images and video from the campaign from the link below:
https://drop.deckers.com/VicMensa.Press
“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When
someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think
it’s dope that they’re taking new perspectives.”
“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton,
Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range,
which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”
Shot in Chicago, Vic Mensa offered a private glimpse into his life by curating a number of personal shoot locations including
CRC Studios, which was the location of the final shot. The artist cued up the campaign by enlisting tour photographer Jake Osmun
and personal style consultant Zoe Costello. Fans can view the campaign images on both UGG® and Footaction’s websites, social media
channels, in store, via digital media and Footaction’s YouTube page: youtube.com/footaction.
“Footaction is very excited to offer our customers a premium assortment of UGG footwear for the fall season,” said Ken Side,
vice president, general manager for Footaction. “Launching with Vic Mensa is truly the perfect way to introduce the UGG brand to
our fashion-forward consumer.”
Showcasing four UGG® for Men styles, the Vic Mensa for UGG® fall campaign highlights the bestselling Neumel, a fresh
twist on the iconic Classic Boot that offers the street-ready versatility of a casual, lace-up chukka with a low pro sole. Also
featured is the Butte, a ruggedly refined utilitarian boot that offers signature UGG® warmth and comfort via cold weather
technology. Mensa was also seen in the Roskoe, a waterproof boot that features a combination of rich leather and suede with
sports duck-toe inspired details. Rounding out the campaign, the best-loved Hannen TL makes an appearance with winter-ready
features including premium waterproof leather, sealed seams and a cozy wool interior. Footaction will also carry the
Harkley, which is the tall iteration of the best-selling Neumel.
These UGG® for Men styles are now available at select Footaction retail locations nationwide, footaction.com and UGG.com.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation
on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and
delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGGforMen #DoNothing
About Footaction
Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates more than 3,400 stores in 23
countries in North America, Europe, Australia, and New Zealand. Through its Footaction, Foot Locker, Lady Foot Locker, Kids Foot
Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including
footaction.com, footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footaction.com | Instagram: @footaction | Twitter: @footaction | YouTube: youtube.com/footaction | Facebook: facebook.com/footaction. #OWNIT
Lindsey DiCola
UGG® PR Manager
lindsey.dicola@deckers.com
516-317-3645
or
Sarah Houseknecht
Foot Locker, Inc. PR Manager
shouseknecht@footlocker.com
212-720-4186
View source version on businesswire.com: http://www.businesswire.com/news/home/20161103006109/en/