Unique Live Video Application to Leverage Social Media Platforms for Revenue Sharing Opportunities with Artists and
Celebrities
CAMPBELL, CA--(Marketwired - Nov 10, 2016) - Friendable, Inc. (the "Company") (OTC PINK: FDBL), a mobile & social focused
technology company, today announced details of the Company's plans to diversify its assets in order to create several paths for
revenue and profitability.
Friendable's recent investment in Hang With, Inc. ("Hang W/"), along with its acquisition of a royalty free, perpetual license
to Hang W/'s proprietary live streaming video technology, and access to the total of 8 million users who have used Hang W/'s app
over the past several years, has broadened the Company's opportunity set, which the Company believes, gives investors several
ways to win.
Friendable's preferred equity stake in Hang With, Inc. ($30 million valuation), is a passive investment that may yield
Friendable a profitable exit. In an effort to leverage the live streaming video and create value for shareholders, Friendable is
rapidly building and preparing for launch an entirely new application that Management has code-named "Broadcaster."
Celebrities that Friendable has had previous or existing relationships with have, in total, upwards of 20-50 million social
media followers.
Friendable's Broadcaster app is expected to offer an experience that stands alone in a noisy social media environment by
allowing celebrities to broadcast live, uncut, and uncensored content that cannot be viewed anywhere else, to the subscribers of
their Broadcaster channel. Artists and agencies will soon have the opportunity to own a "Broadcaster Channel" where they can
share, in real time, events that would typically exist to only individuals with VIP on-location access.
Examples of content that may be featured include:
- Backstage before, during or after events
- Recording studio sessions
- Behind the scenes on music video sets
- On-set makeup or wardrobe trailers
- Special interviews
- Ultimate Fan Experience - All Access
Friendable intends to offer several levels of revenue sharing of subscriptions with celebrity artists and agencies. Each
artist will be required to market their Broadcaster channel to their social followers and fans, ultimately generating
subscription revenue based on the success of conversion. This one of a kind ecosystem is being designed to help celebrities
monetize their fans and followers as "Broadcaster" seeks to become the industry standard platform for proprietary content that is
live, uncut and uncensored.
Friendable's conviction in the value of this platform is the product of many months of dedicated research, analysis and
feedback from the Company's celebrity music artist relationships, record labels, and brand partners at The Kluger Agency. Each
content channel will be exclusive to each artist and aim to offer several levels of revenue sharing opportunities between
Friendable and the celebrity, artist or agency, based on one of the subscription models, one time pay-per view, virtual gifting
and brand sponsorship of each channel. The Company believes these revenue sharing opportunities will result in an enticing and
recurring revenue model unlike anything in social media today.
Robert A. Rositano Jr., Friendable, Inc. CEO, stated, "Friendable is working on a revenue model that incentivizes celebrities
to promote the 'Live' aspect of our new 'Broadcaster' platform to their social media followers and in turn, receive up front
incentives along with recurring revenue on a monthly basis. We are working hard to secure commitments from celebrity artists as
we move closer to launch in early 2017, and we will announce them as they are signed. Further, we look forward to a strong
conversion rate given the loyalty of each celebrity or artist's existing social media fan base.
"We are more excited than ever for the future of the Company. This is truly a new category of entertainment, consisting of
one-way, interactive broadcasting of exclusive VIP events, unique experiences or those one in a million moments that don't always
get captured on video. This content will soon be able to be channeled to an audience who truly waits for an opportunity to
peek behind the curtain. We look forward to announcing the success of our latest 'Broadcaster' initiative in the near term, as
management is committed to creating and building shareholder value through our continued efforts to expand and diversify the
Friendable brand," concluded Robert A. Rositano Jr., Friendable, Inc. CEO.
Additionally, the Company continues to add to the existing Friendable app through organic downloads, brand recognition and
social media efforts. As Friendable adds and attracts new users to its platform, it becomes increasingly more important for the
Company to release new and exciting features for its users to enjoy. The Company is proud to announce that live streaming video
will be the next feature update to be added to the current Friendable app in 2017, additional details will follow upon the
Company's final release date.
About Friendable
Friendable, Inc. is a mobile& social focused technology company, focused on connecting users with location
specific, interactive and live content. Friendable is all about what's happening now or in the future, rather than sharing the
past. It is all about having location specific, nearby or live (happening now) opportunities. The Friendable brand represents a
"friends first" approach to making new connections by using its current social networking app to create meet up style events or
simply invite one person or many to join your Friendable meet up. The app allows users with like interests and locations to
suggest a meet up topic, with local venue recommendations to choose the specific date and location to make it happen. The Company
continues to iterate features of its current mobile app offering, while seeking strategic partnerships, technology acquisitions
and new products that may be developed to serve the ever expanding mobile marketplace.
Friendable believes that user acquisition translates to increased value and increased user interactions allow Friendable to
offer advertising and sponsorship opportunities to local venues/businesses, where these meet ups take place. Generating revenue
by providing these venues with location specific opportunities to reach potential customers when it matters most, as well as new
features and applications that expand revenue opportunities into live video streaming (pay-per view) style or subscription based
monetization of premium content is the focus of the Company's future growth. As of October 2016, Friendable has exceeded one
million (1,000,000) total downloads since the Company's inception and launch of its current app, first released in June 2013
under its previous brand name.
Visit our social media properties
Facebook: http://facebook.com/friendable
Twitter: https://twitter.com/friendableapp
Instagram: https://www.instagram.com/friendableapp/
Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends
to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions
are intended to identify "forward-looking statements." Actual results could differ materially from those projected by Friendable,
Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the Friendable's
common stock or its present or future financial condition. The public filings of Friendable, Inc. made with the Securities and
Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov.
Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date.
Friendable, Inc. cautions readers not to place reliance on such statements. Unless otherwise required by applicable law,
Friendable, Inc. does not undertake, and Friendable, Inc. specifically disclaims any obligation, to update any forward-looking
statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.