NEW YORK, Nov. 16, 2016 /PRNewswire/ -- Foot Locker, Inc.
(NYSE: FL), the New York-based specialty athletic retailer, kicks off its fifth-annual "Week of
Greatness" with five new spots featuring NFL quarterback Tom Brady, NBA forward Carmelo Anthony, rapper Ja Rule, NBA point guard Kyrie Irving, and European
football stars Gareth Bale and Anthony Martial. Just in time for the holiday season, "Week of
Greatness" provides a full week of the hottest sneaker releases and freshest gear from Foot Locker's top brands. New releases
will drop every day during the "Week of Greatness" in Foot Locker and Kids Foot Locker stores globally for one week beginning
Nov. 19.
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7981151-foot-locker-fifth-annual-week-of-greatness
"Celebrating our fifth 'Week of Greatness,' with hilarious anecdotes of greatness from the likes of Tom Brady, Carmelo Anthony, Ja Rule, Kyrie
Irving and more is really special," said Jake Jacobs, EVP and CEO for Foot Locker North America.
"This is an event that our customers truly look forward to and we're proud to have grown the campaign over the years."
In the first spot, Brady delivers a passionate
address arguing that some things are just naturally great after overhearing two men question how Foot Locker can achieve such
greatness year-after-year without being "up to something." The friends look at each other, knowing there is more to Brady's
frustrations than their questioning how "Week of Greatness" just keeps getting greater.
In Anthony's spot, he encounters two gym-goers eager
to experience Foot Locker's "Week of Greatness." Anthony nonchalantly replies that he'll also try to make time to shop, and
assures them he's experienced plenty of greatness. The two men are shocked by his lack of urgency and remind Anthony that
greatness is only temporary.
"Foot Locker always has hysterical spots with athletes and celebs making fun of themselves; I'm in good company," said
Anthony. "I have high expectations for myself and am very proud of my accomplishments, but it's only healthy to laugh at yourself
now and then."
Rapper Ja Rule stars in a third spot as a ride-share
driver who reminisces on his great days of the past. Ja Rule engages in a friendly conversation
about Foot Locker's fifth-annual "Week of Greatness" with the passengers; however, he's quickly delivered a dose of reality as
they ask to be dropped off at a specific location. As they leave the car, he reminds them to give him a five-star rating.
Kids Foot Locker is also celebrating "Week of Greatness," launching with NBA player Kyrie Irving. The kids' spot, "Video Game," opens with a boy playing NBA 2K on his mobile
phone when he looks up to find that Irving is not only on his phone, but also right next to him at the mall. He approaches
Irving and shows him how great he is doing playing as him in the game. After complimenting the boy on his Nike gear from Kids
Foot Locker, Irving tells him his performance as the boy in a different video game isn't quite up to par.
"I always look forward to the Week of Greatness," said Irving. "Having the opportunity to be a part of it, working with a
great group of kids and showcasing a new Kyrie2 colorway is exciting."
"Week of Greatness" is also being celebrated in Europe with a spot featuring international
football stars Gareth Bale and Anthony Martial,
demonstrating speed and accuracy on the pitch. Martial shows his greatness by striking a ball at a goal; just as it seems he's
missed, he places the ball perfectly through a nearby basketball hoop. Bale then shows off his great speed, nearly knocking
onlookers over as he flies across the set.
"Week of Greatness" commercials, globally, were created by worldwide agency BBDO.
To celebrate "Week of Greatness," Foot Locker has teamed up with PINTRILL to create an exclusive, limited-edition pin pack to
commemorate five years of Greatness. Customers purchasing "Week of Greatness" product in select cities will have gift with
purchase opportunities to receive one of 500 pin packs globally.
Visit Foot Locker's Release Calendar for
a complete schedule of new releases. For "Week of Greatness" product information, release details and more, follow us
on Twitter, Instagram and Facebook. #WeekofGreatness
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates more than 3,400 stores in 23 countries in
North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its
direct-to-customer channels, including footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic
footwear and apparel.
Additional information about Foot Locker may be found at footlocker.com | Instagram: @footlocker | Twitter: @footlocker
#Approved | YouTube: youtube.com/footlocker
| Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker | App: iOS and Android
Additional information about Kids Foot Locker may be found at kidsfootlocker.com | Instagram: @kidsfootlocker | Twitter: @kidsfootlocker| YouTube: youtube.com/footlocker | Facebook: facebook.com/kids footlocker. #GOBIG
Additional information about Foot Locker Europe may be found at footlocker.eu | Instagram: @footlockereu | Twitter: @footlockereu #Approved | YouTube: youtube.com/footlockereu | Facebook: facebook.com/footlockereu
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SOURCE Foot Locker, Inc.