Intellicheck Announces the Release of Retail ID Online to Curb Fraudulent Online Purchases
Innovative Technology Solution Will Help Stop Criminal Use Of Stolen IDs
Intellicheck Mobilisa, Inc. (NYSE MKT:IDN), a leader in threat identification, identity authentication,
verification and validation technology solutions, today announced a new technology solution that delivers online threat
identification and fraud prevention to the retail market. Retail ID Online™ presents a new level of card-not-present
transaction safety for consumers and retailers, preventing a variety of fraudulent online retail purchases. At the same time, this
new technology solution will provide a more engaging customer experience with an easy, quick process that provides a new level of
consumer confidence.
"In a way, Retail ID Online was designed for retailers, by retailers. We designed and produced Retail ID Online with extensive
input from our retail customers who include some of the nation's most successful, highly recognized brands," said Intellicheck CEO
Dr. William Roof. "As a result, Retail ID Online is simple to deploy and to use, and especially effective given high personnel
turnover rates often seen in the retail industry." Roof noted, "We believe our technology for identifying counterfeit IDs is
superior. We are confident retailers will embrace the advanced protection and the unique features reflected in its design. Unlike
other anti-counterfeit technologies, the efficacy of all our Retail ID products is not degraded by the ID card’s exposure to
effects of sunlight, washing machine cycles or the ID card’s normal, daily wear and tear."
Retail ID Online integrates with the retailer’s online purchasing website and seamlessly checks purchasers’ driver licenses for
authenticity. When the purchaser visits the retailer’s website, the website will prompt the purchaser to snap an image of the back
side of their driver license, using either a smartphone camera, laptop camera or other camera attached to the purchaser’s computer.
Running in the background, Intellicheck encrypts the driver license image to strict military standards and matches the image
against authentic driver license formats from Intellicheck’s proprietary “ID Check” database. Intellicheck has developed and
continuously enhanced ID Check over the past 20 years while working closely with state departments of motor vehicles and other
jurisdictional authorities. Once the ID is authenticated, the purchase can proceed and Intellicheck deletes the driver license
image and associated data. If the driver license is tagged as counterfeit, the purchase process terminates and Intellicheck
maintains the counterfeit image for law enforcement and product enhancement purposes.
The payments industry and retail merchants have been expecting a substantial rise in online fraud. According to the Javelin
consulting firm, the total value of fraudulent e-commerce transactions will jump from $10 billion in 2014 to nearly $19 billion in
2018. This presents a costly problem for retailers who are faced with a significant impact on their bottom line and for their
customers. LexusNexus reports that fraudulent transactions account for 1.47% of a retailer’s revenues, which means a retailer
reporting $40B in revenues, for example, may see losses due to fraud approaching $600M. Consumers are calling for an increase in
protection as reflected in a recent consumer impact study, which found 78% of online shoppers want more protection for their
payment cards when shopping online.
Dr. Roof said the rollout of Retail ID Online represents another important milestone for the Company. "In our very first
investor presentation from our 2015 capital raise, we identified emerging markets that we pledged to analyze and potentially
include in our use-of-funds plan. One of those emerging markets was the curtailment of fraud in online retail. We have
followed-through, and the result is Retail ID Online." Retail pilots of the new technology solution will begin this month.
In addition to nine patents pending, Intellicheck holds 25 patents including many pertaining to threat identification and
identification technology. The Company’s real-time identity authentication and validation solutions support customers in the
retail, hospitality, national defense, law enforcement, and financial markets. Intellicheck’s products scan, authenticate and
analyze components of identity documents including driver licenses, military identification cards and other government forms of
identification containing magnetic stripe, barcode and smart chip information. Once extracted from the identity card, the
information can be used to provide safety, security and efficiencies throughout these markets.
About Intellicheck Mobilisa
Intellicheck Mobilisa is an industry leader in threat identification, identity authentication, verification, and validation
systems. Our technology solutions make it possible for our customers to enhance the safety and awareness of their facilities and
people, improve customer service, and increase operational efficiencies. Founded in 1994, Intellicheck has grown to serve dozens of
Fortune 500 companies including retail and financial industry clients, national defense clients at agencies, major seaports, and
military bases, police departments, and diverse state and federal government agencies. For more information on Intellicheck, please
visit www.intellicheck.com.
Intellicheck Mobilisa, Inc.
Media and Public Relations:
Sharon Schultz, 302-539-3747
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