Two major companies have gone much greener.
The Ocean Waste Sneaker
Adidas AG (ADR) (OTC: ADDYY) and Parley for the Oceans recently announced a new limited-edition sneaker made out of ocean
waste and other recycled materials.
Source: Nice Kicks.
The surprisingly stylish UltraBoost Uncaged Parley “is more than a shoe. It's a flag for the Oceans' cause and an invitation to
join it," Cyrill Gutsch, Parley for the Oceans founder, said in recent an interview. “Protecting the planet is good business,” he
added.
But, adidas did not only create sneakers from ocean waste. The brand has also come up with a soccer jersey made 100 percent out
of recycled ocean materials.
"We will make 1 million pairs of shoes using Parley ocean plastic in 2017 — and our ultimate ambition is to eliminate virgin
plastic from our supply chain,” adidas Group's Eric Liedtke, told Mic.
The ‘Forest Powered’ Plane
Also joining the green club is Alaska Air Group, Inc. (NYSE: ALK), which just completed the first wood-powered commercial flight in history, going
from Seattle to Washington, D.C. The company used a renewable jet fuel, composed by 20 percent forest residuals.
While other companies have already used biofuels in the past, Alaska Airlines claims it was the first one to recur
to a wood-based alternative.
Back in June, Alaska Air had already
tried Gevo, Inc. (NASDAQ: GEVO)’s
alcohol-to-jet fuel (ATJ), made from sustainable U.S. corn.
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