MONTERREY, Mexico and ARMONK, N.Y., Nov. 17, 2016
/PRNewswire/ -- CEMEX (NYSE: CX), one of the leading building materials companies in the world, and IBM (NYSE: IBM), today announced that CEMEX will undertake a sweeping
digital transformation designed to improve its operations, substantially improve its customer experience and increase business
efficiencies.
CEMEX's digital transformation will enable real-time, mobile engagement with its building materials customers and
distributors, including companies that build everything from sports complexes and skyscrapers to houses and high-scale
infrastructures around the world. CEMEX will deploy a suite of custom made-for-business apps, built to meet the needs of CEMEX's
customers, transforming how the entire company does business from attracting new clients to collecting payments, invoicing and
after-sale support.
Beginning in early 2017, CEMEX will launch a suite of custom apps designed in collaboration with IBM iX (Interactive
Experience) to create the best mobile-led customer experience in the building materials supply industry. CEMEX will follow a
"speed-to-market" approach, launching a pilot project, followed by user testing, adjusting the solutions to meet the users'
needs, and then scaling the apps worldwide. For example, a new Foreman app that will enable construction foremen to manage many
aspects of their ready-mix concrete orders in real-time is currently being field tested by select CEMEX customers in several
markets prior to global implementation.
"At CEMEX, the future for our industry will be driven by the quality of the customer experience, not just the quality of the
products and services. Our customers are increasingly expecting to have the same kind of experiences in working with businesses
that they have in the consumer space," said Fernando A. Gonzalez, CEMEX's Chief Executive Officer.
"By deploying IBM's new and innovative methods of experience design and process reinvention, CEMEX can create a superior customer
experience and more readily deliver higher value to our stakeholders."
CEMEX is teaming up with IBM on one of the most comprehensive digital transformation strategies undertaken in the industry,
including digital experience design, digital process reinvention, agile delivery, dev-ops implementation and business process
operation. The transformation will fundamentally change how foremen, field operations managers, cement masons, concrete
finishers, truck drivers and other construction professionals do their jobs and interact with CEMEX.
"We are committed to reinventing how work gets done using IBM iX and IBM Design as the new methods to reengineer business
processes. We forged our partnership with Apple to change the nature of work by combining our expertise in customer experience
design with our technological acumen," said Jesus Mantas, General Manager, IBM Global Business Consulting Services. "The
changes we are driving with CEMEX focus on digital reinvention and customer experience transformation at speed and scale. Our
approach always starts with user experience - creating exceptionally elegant and simple ways for clients, employees and partners
to better perform their jobs."
CEMEX is also leveraging Mobile at Scale for iOS, a new IBM app design and development model for the rapid development and
deployment of multiple iOS apps. This unique, integrated approach enables CEMEX to work closely with IBM to quickly and
efficiently design, develop, deploy and maintain apps over their lifecycle.
To learn more about IBM iX, visit https://ibm.biz/BdrUXg
For more information regarding IBM MobileFirst for iOS apps and services please visit www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html or www.apple.com/business/mobile-enterprise-apps/.
About CEMEX
CEMEX is a global building materials company that provides high-quality products and reliable service to customers and
communities in more than 50 countries throughout the world. Celebrating its 110th anniversary, CEMEX has a rich history of
improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to
promote a sustainable future. For more information, please visit: www.cemex.com
This press release contains forward-looking statements and information that are necessarily subject to risks, uncertainties
and assumptions. Many factors could cause the actual results, performance or achievements to be materially different from those
expressed or implied in this release. Neither of CEMEX or IBM assume an obligation to update or correct the information contained
in this press release.
CEMEX Contact Information
Media Relations
Jorge Perez
+52 (81) 8888-4334
mr@cemex.com
|
Investor Relations
Eduardo Rendon
+52 (81) 8888-4256
ir@cemex.com
|
Analyst Relations
Lucy Rodriguez
+1(212) 317-6007
ir@cemex.com
|
IBM Contact Information
IBM Media Relations, Mexico
Susana Maldonado
+52-55-5270-6502
smaldona@mx1.ibm.com
IBM Media Relations, United States
Suzanne Cross
518-506-8848
suzanne.cross@us.ibm.com
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SOURCE IBM