MONCTON, NEW BRUNSWICK--(Marketwired - Nov. 23, 2016) - OrganiGram Holdings Inc. (TSX
VENTURE:OGI)(OTCQB:OGRMF) ("OrganiGram" or the "Company") is pleased to announce that it has been chosen as the
exclusive Canadian cannabis producer, business partner and brand developer for Nova Scotia-based Trailer Park Boys
("TPB").
As part of the agreement, OrganiGram will work with the team at TPB Productions Ltd. to develop branding, packaging, and a
competitive product portfolio targeted towards recreational marijuana consumers and distributed exclusively by
OrganiGram. The deal also includes product placement opportunities as well as branding of peripheral cannabis
items.
"This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in
Canada. The team at Trailer Park Boys have an aligned vision to develop a National brand with our assistance and we're
incredibly excited at how the partnership will come to life," said Ray Gracewood, Chief Commercial Officer at
OrganiGram.
Trailer Park Boys have become a well-known name within the Canadian entertainment landscape since first appearing on air
1999. Following their agreement with Netflix in 2014, TPB audiences have expanded exponentially into the United States and
beyond.
"We remain firmly committed to producing and supplying world-class cannabis for our increasing patient base; and we plan on
maintaining that commitment in the future at OrganiGram. But we also need to be strategic about the opportunities that will
be afforded to us with the advent of recreational use in Canada. Brands will play a key role within the cannabis market
space, and we're devoting the thought leadership and developing our strategy well in advance of these expected changes to ensure
we're prepared," added Gracewood.
"We had been monitoring closely to best understand how we might be able to enter the cannabis space in Canada. After our
initial meeting with the Maritime based executive team at OrganiGram, we all felt strongly that they were the perfect partner and
the timing was right to move forward," said Louis Thomas, President of Sonic Entertainment Group, representing TPB Productions
Limited in this transaction.
The agreement, which has an initial term of five years, encompasses an exclusive product and branding partnership in Canada in
exchange for consideration that includes a combination of cash royalties and other non-monetary consideration.
About TPB Productions Limited
TPB Productions is a Nova Scotia based company indirectly controlled by actors Mike Smith, John Paul Tremblay and Robb
Wells. The company owns and manages all intellectual property rights associated with Trailer Park Boys, including Canadian
and international trademarks, copyrights and music publishing assets.
About OrganiGram Holdings Inc.
OrganiGram Holdings Inc. is a TSX Venture Exchange listed company whose wholly owned subsidiary, OrganiGram Inc., is a
licensed producer of medical marijuana in Canada. OrganiGram is focused on producing the highest quality, condition specific
medical marijuana for patients in Canada. OrganiGram's facility is located in Moncton, New Brunswick and the Company is regulated
by the Access to Cannabis for Medical Purposes Regulations ("ACMPR").
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this release.
This news release contains forward-looking information which involves known and unknown risks, uncertainties and other factors
that may cause actual events to differ materially from current expectation. Important factors - including the availability of
funds, the results of financing efforts, crop yields - that could cause actual results to differ materially from the Company's
expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to
the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future
events or otherwise.