Walmart Delivers Deals, Availability and Simplicity on Black Friday
Walmart shared the following statement on how the company delivered on its Black Friday plans for customers. The retailer also unveiled top products purchased on Black Friday and how
customers shopped that day in stores and online.
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Patrick Bowhey leaves Walmart with a new 55 inch television after shopping Walmart's Black Friday event. (Photo:
Business Wire)
“This Black Friday, we promised customers great deals, more availability of those items, an integrated offering with Walmart.com
and the simple shopping experience our customers have come to expect from Walmart. I am proud to say that we’ve delivered on all
fronts,” said Steve Bratspies, Chief Merchandising Officer, Walmart U.S. “Our customers were particularly excited about the new
technologies we offered this year. In addition to picking up Black Friday favorites like televisions and toys, they flocked to our
stores for drones, virtual reality products and hoverboards.”
Thanksgiving and Black Friday Fun Facts and Stats:
- The week kicked off with customers visiting stores in the days leading up to Thanksgiving to grocery
shop. This Thanksgiving, Walmart sold 150 million pounds of turkey and ham. Throughout the month of November, the retailer also
sold more than six pies per second with the most popular pies being pumpkin and the Patti Labelle Sweet Potato Pie.
- Black Friday is about offering great deals in stores and online. At midnight ET on Thanksgiving Day,
customers started shopping on Walmart.com and the Walmart app. Thanksgiving Day was once again one of the top online shopping days of the year.
- Then, at 6 p.m. the retailer kicked off the company’s Black Friday event in stores across the
country. Millions of customers went home with the items they wanted. Top sellers included televisions, cookware, video games and
systems, drones, toys and pajamas for the whole family.
- More than 70 percent of traffic to Walmart.com during the retailer’s Black Friday event was driven by
mobile.
It is not over. Walmart’s Cyber Week began at 12:01 a.m. ET on Friday, Nov. 25, and will continue with thousands of online
specials every day throughout the week.
“We will continue to focus on offering great prices on great products across the whole store and on Walmart.com for the rest of
the holiday season,” Bratspies added.
For more information, including b-roll and photography, visit corporate.walmart.com/holiday.
Wal-Mart Stores, Inc. (NYSE:WMT) helps people around the world save money and live better - anytime and anywhere - in retail
stores, online, and through their mobile devices. Each week, nearly 260 million customers and members visit our 11,593 stores under
63 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2016 revenue of $482.1 billion, Walmart
employs approximately 2.4 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy
and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.
Wal-Mart Stores, Inc.
Danit Marquardt, 1-800-331-0085
Walmart Media Relations
http://news.walmart.com/reporter
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