EAST HANOVER, N.J., Dec. 5, 2016 /PRNewswire/ -- Just in time
for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled
with White Fudge Covered OREO cookies, a seasonal favorite. The new eCommerce pilot program will allow Mondelēz
International to further build its direct-to-consumer credentials and is the latest initiative in the company's global e-commerce
strategy, which aims to grow revenues to at least $1 billion by 2020.
"OREO cookies have been part of people's holiday shopping and snacking for generations. And a key part of our eCommerce
strategy is to offer unique gifting opportunities for our fans while ensuring a seamless shopping experience from start to
finish," said Jennifer Hull, Global e-commerce Marketing Platforms Lead.
OREO fans who visit gifts.oreo.com can actually
send gifts without knowing the recipient's address, using only their e-mail address or mobile phone number. Recipients can then
"open" the gift online and confirm shipping details to send the OREO gift to the location of their choice.
"Our goal is to become the leader in eCommerce snacking by providing the best product assortment, value and convenience for
consumers," said Neil Ackerman, Global Director, eCommerce. "We're piloting a more flexible, agile
supply chain model that will allow us to have a more direct interaction with shoppers during a time of year when they're
increasingly turning to online sources to research gift ideas and complete purchases."
While this direct-to-consumer pilot is for a limited time in the U.S., Mondelēz International will use the insights and
knowledge from gifts.oreo.com to launch more eCommerce programs in other markets around the world.
Each of the festive OREO tins filled with White Fudge Covered OREO cookies are priced at $19.99 and includes free shipping, while supplies last. To give the gift of OREO this holiday season, go
to gifts.oreo.com.
About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the
world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in
global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic
cookie for many different cultures around the world. OREO has a Facebook community of more than 42 million OREO
lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday
on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelēz International's billion-dollar
brands.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ:MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately
$30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world
leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as OREO, LU and
Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz
International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter
at www.twitter.com/MDLZ.
Photo - http://photos.prnewswire.com/prnh/20161202/445121
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SOURCE OREO