TORONTO, ONTARIO--(Marketwired - Dec. 13, 2016) - ARHT Media Inc. (the "Company"
or "ARHT") (TSX VENTURE:ART)(OTCQB:ARHTF), creators of digital human holograms called HumaGrams™ is pleased to announce the
results of its collaboration with the Dubai International Film Festival (DIFF) for their grand opening held on December
7th, 2016 at Madinat Jumeirah in Dubai. Back for its 13th year, DIFF takes place from December
7th - 14th, 2016. The festival will see thousands of cinema-goers, actors, directors, producers, writers
and industry experts descend on Dubai to enjoy the world's best films in one of the world's premiere locations. The opening
showcase boasted some of the biggest stars of world Cinema, including Samuel L Jackson, who picked up a Lifetime Achievement
award.
The Dubai Film Market (DFM), DIFF's industry arm was attended by over 3,300 industry representatives and film
professionals last year. The DFM is now the leading industry platform in the region and the gateway to one of the fastest growing
film and TV markets in the world. It provides unprecedented access to decision makers from the Middle East, Asia and Africa.
ARHT Media stunned audiences at the grand opening with an original piece specifically for DIFF that saw a live
dance performer moving/duelling with her HumaGram™ figure to a rhythm of International music with a little aroma of Arabic
impact. The clip can be seen here: http://www.arhtmedia.com/blog/diff2016.
The performance was influenced by an experimental short movie by M. Langan and holographic expertise from the ARHT
team. Directors of the piece Najma Bhatti and Yurj Buzzi, combined their knowledge of mixing live action and animation to create
a magical start to the event that saw the fusion of the virtual with the physical to create a truly unique and immersive
experience.
Sabrina Bennai, Production Director for DIFF, states "We'd like to thank ARHT and their incredible team for the
support and inspiration to help us translate our vision into reality. The audience was blown away by the HumaGram
technology."
Rory Elliott, Vice-President of ARHT Media's United Kingdom division and producer of the showcase commented, "With
limited space and a very quick collapse of the 'Hologram' stage required, it once again proved the patented ARHT platform is the
world leader in the holographic space."
Rene Bharti, Chairman ARHT Media says, "We are extremely proud of how ARHT Media is growing into a global company.
We are very pleased to have been able to work with the Dubai Film Festival in its 13th year. The Dubai Film Festival
is one of several projects slated for the Middle East region."
About the Dubai International Film Festival
Back for its 13th year, the Dubai International Film Festival (DIFF) will take place from December 7 - 14, 2016 at
Madinat Jumeirah, the home of DIFF. The festival will see thousands of cinema-goers, actors, directors, producers, writers and
industry experts descend on Dubai to enjoy the world's best films in one of the world's premiere locations.
Every year DIFF presents new and exciting cinema from the Arab world and beyond, introducing audiences to fresh new
talent and original and distinctive filmmaking.
The 13th edition will showcase 156 feature films, shorts and documentaries from 55 countries, including 57 world
and international premieres, 73 MENA premieres, 12 Middle East premieres and 9 GCC premieres. The films, crafted in more than 44
languages, populate DIFF's Arab and Emirati competitions, and its out-of-competition segments dedicated to children, the Arab
world, Virtual Reality and cinema from around the globe. With 18 Galas and 16 Special Presentations announced, Q&As and
special appearances from a stellar line-up of industry talent and the spotlight firmly on Oscar hopefuls as well as promising
Arab talent, the stage is set for another sparkling eight-day celebration of the very best in cinema.
About ARHT Media
ARHT Media Inc. creates HumaGrams™, the most believable and interactive human holograms. HumaGrams™ are
generated using our patent-pending Augmented Reality Holographic Technology (ARHT™), which is a scalable, repeatable and
transportable form of 3D without the use of special glasses. This unique platform makes it possible for people to engage with our
HumaGrams™, opening up a wide range of applications from interactive retail displays, tradeshow booths, presentations, live shows
and concerts. The various applications can then be integrated into multiple forms of proximity and mobile marketing tactics to
connect with an audience, drive sales efforts and create memorable experiences.
ARHT Media Inc. was co-founded in 2012, by Rene Bharti (Chairman), Paul Duffy (CEO), and entertainer Paul Anka
(Chairman, Board of Advisors). The company is supported by a diverse and seasoned Management team spearheaded by its CEO Paul
Duffy, a global entrepreneur and creator of the Digital Human Experience in online, mobile and holographic communications. ARHT's
team brings decades of experience from fields including entertainment, technology, marketing and finance. Advisors to the
company include the likes of Larry King, Jason Bateman, Richard "Skip" Bronson, Michael Bublé, Carlos Slim, Irving Azoff and
Kevin O'Leary.
ARHT Media trades under the symbol ART on the Toronto Venture Stock
Connect With ARHT On Social Media:
Twitter: http://www.twitter.com/ARHTmedia
Facebook: http://www.facebook.com/ARHTmediainc
LinkedIn: http://www.linkedin.com/company/arht-media-inc-
For more information, please visit www.arhtmedia.com or
contact the investor relations group at info@arhtmedia.com.
This press release contains "forward-looking information" within the meaning of applicable Canadian securities
legislation. Forward-looking information includes, but is not limited to, statements with respect to the Dubai International Film
Festival; the future of the augmented reality market; potential uses of ARHT's technology and the future business opportunities
being pursued by the Company. Generally, forward looking information can be identified by the use of forward-looking
terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts",
"intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain
actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking
information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of
activity, performance or achievements of the Company to be materially different from those expressed or implied by such
forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory
risks; risks inherent in technology operations; and other risks of the technology industry. Although the Company has attempted to
identify important factors that could cause actual results to differ materially from those contained in forward-looking
information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no
assurance that such information will prove to be accurate, as actual results and future events could differ materially from those
anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company
does not undertake to update any forward-looking information, except in accordance with applicable securities laws.
NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE
POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.