NORWALK, Conn., Dec. 14, 2016 /PRNewswire/ -- It's been a
record year for road trips fueled by low gas prices, consumer confidence, and access to evolving mobile technology. According to
AAA, more travelers hit the road on Memorial Day, July 4th
and Thanksgiving than in the year prior and the numbers continue to rise as consumers increasingly
rely on and trust mobile tools to empower them to travel for work, fun, and family. Today, leading online and mobile travel
company priceline.com announced the in-app launch of Road DealsSM, a new feature that replaces the need to plan hotel
stops on-the-go. This feature is exclusively available in priceline.com's free iPhone® app. What makes this road trip feature so unique is that travelers can get in their
cars, enter a destination, and immediately see one-of-a-kind deals and deep discounts in real time along their route. As the user
travels, hotels are automatically refreshed on the route ahead of them and can be booked within seconds.
The Road Deals feature enables app users to set preferences based on budget and star-level, receive hotel recommendations, and
book same-day accommodations en route to their final destination. The new feature is prominently displayed on the home screen
with the question "On the Road? Find a hotel for tonight on your route." Users can input the start and end points of their
journey and scan their mapped route for hotels available that day while the map continuously updates hotel availability in
real-time.
iPhone users will have access to all priceline.com deals including Express Deals® and mobile exclusive deals, providing
travelers with an overview of the best deals and options in their searched area. Whether they opted to take a spontaneous weekend
getaway, their road trip is taking longer than expected, or the kids need a break from the car, the Road Deals feature powers the
ability to stop anywhere, anytime and easily find hotels within minutes on any mobile device and on any budget.
"As a power-traveler, I plan and budget everything down to the wire but if I'm tired earlier or later than I thought and need
a hotel just a little bit further down the interstate - that's the ease-of-mind and power that the Road Deals feature gives our
customers," said Karen Tepper, priceline.com's Vice President, Product and Mobile. "Following
extensive research into what consumers look for in travel apps, we wanted to build something that allows travelers to see hotel
deals effortlessly. It's for the couple making the spontaneous stop to visit that new vineyard they heard about or the
salesperson who didn't hit traffic and got further across the country than she thought she might. The Road Deals feature will
satisfy the needs of the power traveler and the leisure traveler because it highlights the best deals that fit your budget as you
drive to your destination."
For more information, please visit www.priceline.com/media or connect with priceline.com on Facebook and Twitter.
About Priceline.com
At priceline.com, part of The Priceline Group [NASDAQ: PCLN], we believe every trip matters. We provide travelers smart and
easy ways to save on hotel rooms, airline tickets, rental cars, vacation packages and cruises. With access to over 600,000
properties of all types, consumers can find accommodations with a Best Price Guarantee as well as free cancellations and
pay-at-arrival. Priceline.com's Express Deals® offers exclusive savings without bidding and our famous Name Your Own Price®
service delivers the lowest prices available.
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SOURCE Priceline.com