DENVER, Dec. 27, 2016 /PRNewswire/ -- General Cannabis
Corp ("General Cannabis" or the "Company") (OTCQB: CANN) announced today that its Form S-1 resale
registration statement relating to the sale of up to 9,000,000 shares of the common stock of the Company by certain selling
securities holders (the "S-1") has been declared effective by the U.S. Securities and Exchange Commission.
The S-1 will, while effective, permit the selling security holders of General Cannabis to resell shares of common stock of the
Company issuable upon exercise of warrants, as described in the registration statement, subject to the prospectus delivery
requirements of the Securities Act of 1933, as amended.
General Cannabis will not receive any proceeds from the sale of the common shares by the selling security holders. Upon the
cash exercise of the warrants, General Cannabis will receive the exercise price of the warrants.
The S-1 resale registration statement does not necessitate that the selling security holders sell any shares of common stock
acquired as a result of exercising the warrants.
The offering of the shares of common stock may only be made by means of a prospectus. A registration statement relating to the
shares has been declared effective by the Securities and Exchange Commission. The registration statement may be accessed
electronically through the SEC's website at www.sec.gov. A copy
of the prospectus related to the offering may also be obtained from General Cannabis by writing to 6565 East Evans Ave,
Denver, Colorado 80224 or by calling (303) 759-1300.
This press release shall not constitute an offer to sell or the solicitation of an offer to buy any of the Company's
securities.
About
General Cannabis Corporation is the all-in-one resource for the highest quality service providers available to the regulated
Cannabis Industry. We are a trusted partner to the cultivation, production and retail side of the cannabis business. We do this
through a combination of strong operating divisions such as real estate, consulting, security, financing and the distribution of
important infrastructure products to grow facilities and dispensaries. As a synergistic holding company, our subsidiaries are
able to leverage the strengths of each other, as well as a larger balance sheet, to succeed. Our website address is www.generalcann.com.
Safe Harbor
This press release contains forward-looking statements, which relate to future events or are otherwise not descriptions of
historical facts. Any such statements may include the words "believes," "should," "plans," "anticipates," "expects," "estimates"
and similar expressions. Forward-looking statements are not guarantees of future performance, condition or results and involve a
number of risks and uncertainties, including those risks and uncertainties disclosed under the sections entitled "Risk Factors"
and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the S-1, as well as General
Cannabis' most recent Form 10-K and Form 10-Q filed with the Securities and Exchange Commission, and similar disclosures in
subsequent reports filed with the SEC, which are available on the SEC website at www.sec.gov. Any forward-looking statement made by us in this press release speaks only as of the date
on which we make it. We undertake no obligation to publicly update any forward-looking statement, whether as a result of
new information, future developments or otherwise, except as may be required by any applicable securities laws.
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SOURCE General Cannabis Corporation