Wayfair Names Judges for Third Annual Trade Tastemaker Awards
Interior Design Visionaries Chip Wade, Alison Victoria and Sabrina Smelko to Identify Leading Talent in
Online Retailer’s Trade Program
Awards Now Open to Canadian Designers for the First Time
Wayfair Inc. (NYSE:W), one of the world's largest online destinations for home furnishings and décor, today announced the 2017
judges for its third annual Trade Tastemaker Awards. Industry innovators Chip Wade, Alison Victoria and Sabrina Smelko will recognize
excellence and innovation in residential and commercial design as they select the program’s winning designers from thousands of
entries. This year’s program is open to interior designers based in the U.S. and Canada.
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Interior design visionaries Alison Victoria, Chip Wade and Sabrina Smelko to identify leading talent in online
retailer’s trade program. (Photo: Business Wire)
Categories for the 2017 awards include Designer of the Year, Best Use of Color, Best Hospitality Space, Best Office Space, and
the People’s Choice award. Award winners will be honored at an exclusive ceremony in March, and their designs will be prominently
featured on Wayfair.com.
“As one of the world’s largest online destinations for the home, Wayfair has the privilege of working with some of the most
innovative and talented designers in the industry,” said Jessica Dowling, head of Wayfair Trade. “Through our Trade program, we’re
able to celebrate the impressive work by design visionaries who are creating stunning interiors across a wide range of aesthetics.
This year, we’re honored to team up with some of the biggest names in the business to recognize the 2017 Trade Tastemakers.”
About the judges:
Chip Wade is the owner and lead creative for Wade Works Creative; an Architecture & Design Firm, Real
Estate, and Production Company. Wade is the Host of HGTV’s Emmy winning series, “Elbow Room” and is also known for his time on
“Curb Appeal: The Block” and “Designed to Sell,” where he specializes in showing viewers how to customize spaces to reflect their
individual style and budget.
Alison Victoria is the powerhouse behind Alison Victoria Interiors. With offices in Chicago and Las Vegas, her
client roster includes prominent boutiques, resorts, and private residences. In addition to creating her own line of modern luxury
furniture, Victoria is the host of HGTV and DIY Networks “Kitchen Crashers.”
Sabrina Smelko is a creative visionary based in Toronto. When she’s not busy filming on-set of HGTV's newest
series “Save My Reno” (airing in April), you can find her getting her hands dirty renovating her home, directing creative for Wild
and Light, and producing content for big brands, her blog, and publications such as Design*Sponge.
Wayfair’s Trade Tastemaker Awards submission period is open from January 4th through January 22nd. Designers in the U.S. and
Canada can enter by uploading their portfolio to the Wayfair Designer Gallery and selecting submission categories. The People’s Choice voting period takes place in
February on Facebook, and the winners will be announced at an exclusive awards event in New York in March.
To follow the campaign, join the conversation on Facebook at Wayfair Trade, Instagram @wayfairtrade and at #TradeTastemaker.
About Wayfair Trade
Wayfair Trade is open to professional interior designers, architects, contractors, real estate developers, and stagers who are
members of a trade organization such as the American Society of Interior Designers (ASID) or the American Institute of Architects
(AIA). Members gain access to over 12 million products across six sites, including Wayfair.com, Joss & Main, AllModern,
DwellStudio, Birch Lane and Wayfair Supply. The program is also open to trade professionals in Canada through Wayfair.ca. To enroll or find out more, visit us here.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family
of brands includes:
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Wayfair, an online destination for all things home
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Joss & Main, where beautiful furniture and finds meet irresistible savings
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AllModern, a go-to online source making modern design more accessible
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DwellStudio, a design house with a decidedly modern vibe
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Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.14 billion in net revenue for the twelve months ended September 30, 2016. Headquartered in Boston,
Massachusetts with operations throughout North America and Europe, the company employs more than 5,600 people.
Wayfair Inc.
Media Relations Contact:
Emily Moran, 857-317-7140
PR@wayfair.com
or
Investor Relations Contact:
Julia Donnelly
IR@wayfair.com
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