SPoT Coffee Opens New Franchise in Kenmore, NY

TORONTO, ONTARIO--(Marketwired - Jan. 6, 2017) - SPOT COFFEE (CANADA) LTD. (TSX VENTURE:SPP) ("SPoT" or the "Company") is pleased to announce that its latest franchise café in Kenmore Village, New York State, officially opened for business today, Friday, January 6^th, 2017.

"With the addition of another new franchise location to kick off the New Year, SPoT is moving steadily toward achieving the milestones we have established for short-term growth," said Anton Ayoub, President of SPoT Coffee. "We will continue to keep our shareholders informed of new developments in our franchise program as the details of those developments become available for release to the public in the coming days."

Kenmore Village, a vibrant and growing community in western New York State, has received an important accolade from the American Planning Association, and is widely regarded as one of the best planned neighbourhoods in the United States of America. The new franchise is owned and operated by a member of the local community.

SPoT is also pleased to announce that its new website with a built-in e-commerce offering will be online no later than January 23^rd, 2017. The new website features the full SPoT cafe and catering menus, social media portals, key information about the company and its products, as well as a strong selection of SPoT's best coffee blends and other merchandise.

The Company will also be participating in the 2017 New York/New Jersey Franchise Expo, which will be taking place at the Meadowlands Expo Center on Saturday, February 11^th and Sunday, February 12^th. SPoT's management and franchise teams will be located at booths 412 and 414 in the main Expo Hall. Tickets to the Expo can be purchased at the door for $10 or online at www.franchiseshowinfo.com/newyork/visitor/.

About SPoT Coffee

SPoT Coffee trades on the TSX Venture Exchange under the symbol SPP. SPoT designs, builds, operates and franchises community oriented cafés and express cafés in New York State. SPoT's community cafés provide its customers with the highest quality service, signature made-to-order meals and award-winning micro-roasted coffee. Each SPoT café is distinctively designed to suit its local neighbourhood, creating a warm and friendly gathering place for the community. SPoT's commercial business focuses on the sale of roasted coffee beans to food service and grocery chains, business offices and third party resellers such as universities and hospitals.

Forward Looking Statements

Except for statements of historical fact relating to the Company, certain information contained herein constitutes forward-looking statements. In particular, forward-looking information in this press release includes, but is not limited to, the potential use of proceeds of the financing that is the subject of this release. Although we believe that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct. We cannot guarantee future results, performance or achievements. Consequently, there is no representation that the actual results achieved will be the same, in whole or in part, as those set out in the forward-looking information.

Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The forward-looking information contained in this news release is expressly qualified by this cautionary statement. Except as required by applicable securities laws, the Company undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.