Cineplex Announces Special SCENE Redemption Offer for January 16, 2017
Legally Blonde is Canada's Top 'Guilty-Pleasure' Movie
TORONTO, Jan. 9, 2017 /CNW/ - (TSX: CGX) – Cineplex announced
today that for the second year in a row, it is on a mission to help Canadians beat the winter blues on 'Blue Monday,' the day
experts argue is the most depressing of the year. To help Canadians to 'See the Big Picture' and make time for what's really
important, Canada's largest film exhibitor conducted a national surveyi polling people
across the country about what lifts their spirits as well as their movie-watching habits.
The results are in and a whopping 73 per cent of Canadians confirmed that watching a movie cheers them up. When asked
about what films Canadians are embarrassed to love, the survey confirmed that the top 'guilty-pleasure' movies in Canada are Legally Blonde (22 per cent), Dumb & Dumber (19 per cent) and Mamma Mia!
(16 per cent). Legally Blonde was so popular in fact that it was identified as Canada's top guilty-pleasure movie across the board – scoring as one of the top three films among Canadian
men, women, seniors and millennials.
A good cry can also be therapeutic so Cineplex polled Canadians about what film they are most likely to watch when they are
feeling blue and need a good cry. Titanic (21 per cent) emerged as Canada's favourite
tear-jerker, with The Notebook and Old Yeller tying for second place (14 per cent) and Marley & Me (13 per
cent) rounding out third.
Additional Survey Insights:
- Women are more likely than men to watch a movie to cheer up (78 per cent versus 68 per cent)
- For men, the top three guilty-pleasure movies are Dumb & Dumber, Spaceballs and Legally
Blonde. For women, Legally Blonde, Mamma Mia! and Magic Mike round out the top three
- Well above the national average (73 per cent), 83 per cent of Quebecers say they watch movies as a way to cheer up
- Residents of British Columbia are two times more likely to love Face/Off than the
rest of Canada. Those living in Saskatchewan and Manitoba
are particularly fond of Anaconda; four times the national average
SCENE Offer on Blue Monday
Armed with the knowledge that movies cheer Canadians up, Cineplex is offering a special redemption offer for SCENE members on
Blue Monday, January 16, 2017. SCENE members can treat themselves to any movie, at any Cineplex
theatre, for any experience by redeeming half the usual SCENE points – 500 points for regular movies, 750 points for enhanced
experiences and 1,000 for VIP Cinemas. This redemption offer will be available in-theatre or online at Cineplex.com as of noon on January
11th by selecting the 'Blue Monday' redemption offer for January 16, 2017 showtimes
exclusively. SCENE members can also rent or buy online movies at Cineplex.com/store on Blue Monday for half the usual points.
More information is available at Cineplex.com/BlueMonday.
About Cineplex
Cineplex is one of Canada's leading entertainment companies and operates one of the most
modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates
numerous businesses including theatrical exhibition, food service, amusement gaming, alternative programming (Cineplex Events),
Cineplex Media, Cineplex Digital Media, The Rec Room and the online sale of home entertainment content through Cineplex.com/store
and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE – Canada's largest entertainment loyalty program.
Cineplex is headquartered in Toronto, Canada, and operates 164 theatres with 1,676 screens from
coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Cinemas, Cineplex
Odeon, Cineplex VIP Cinemas, Galaxy Cinemas, SilverCity Cinemas and Scotiabank Theatres. Cineplex also owns and operates the
UltraAVX, Poptopia and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More
information is available at Cineplex.com.
i Hill+Knowlton Strategies conducted an online survey of 1,000 adults across Canada
between December 2 and 7, 2016. A final survey data was weighted based on census figures according to
age and gender to achieve a representative sample of Canada. A sample of this size is a
credibility interval of 3.5% 19 times out of 20. The sample for the survey was drawn from H+K Perspectives, an online panel
developed and maintained by Hill+Knowlton Strategies Canada.
SOURCE Cineplex
